Leave it to the best digital marketing conference out there to take a massive in-person event (over 20,000 attendees annually) and turn it into a fully engaging and totally digital experience. Okay, maybe it wasn’t by choice, but HubSpot’s INBOUND 20 (held last week) showed why this conference has become THE must-attend event for marketing professionals looking for the latest innovations, actionable tactics and big ideas in automated marketing and sales.
Insights
The latest News and Views from the minds at Brainstorm.
Insights
Corporate Explainer Videos: How it all Gets Done
Corporate videos are an engaging way to tell the story about your products or services. In this infographic, you can visualize the steps for creating corporate explainer video. Feel free to share this infographic on your own website or social media.
Target Your Accounts With New Hubspot Account Based Marketing Software
If you’re a HubSpot Professional or Enterprise customer, you may have recently noticed the rollout of features to support Hubspot account based marketing (ABM) strategies. These new tools and tactics have been designed to help businesses better identify and reach high-value customers and sell into large accounts more easily.
Leveraging the Benefits of Digital Marketing for Manufacturers
Many manufacturing companies still rely on traditional methods of marketing such as trade shows, referrals, and industry publications. But times have changed, and so have your customers buying habits.
The Marketing Lounge: Learn How to Speak Gen Z
There are more Americans from Generation Z currently living in the US than any other generation. Wouldn’t it be nice to understand their catchphrases and be able to better communicate with this diverse group? In this “Marketing Lounge” video, Brainstorm Social Media Manager Genevieve Reilly interviews Lauren Svoboda, our Digital Marketing Coordinator, to learn how to decipher Gen Z-speak. Enjoy!
How Digital Marketing Can Help Replace In-Person Events
We recently had a client whose two major industry trade shows were cancelled. These events typically generate approximately half of their leads for the year. This challenged our agency to quickly pivot and think of creative ways to make up for those lost leads online. Working hand in hand with their management and marketing team, we’ve helped them to host several webinars and implement paid search and LinkedIn campaigns – tactics that are highly measurable and scalable – all within a few weeks.
The Marketing Lounge: Funnel vs. Flywheel
In our latest “Marketing Lounge” episode, Brainstorm President John McHugh and EVP of Business Development Stu Kamen take a look at the marketing and sales Funnel and compare it to the more modern concept of the Flywheel. Learn why the Funnel is out of date and doesn’t work anymore … and why you need to follow the Flywheel model to keep your business flowing and growing.
The Marketing Lounge: Influencer Marketing
Next up in our web series, “The Marketing Lounge,” Brainstorm explores the trending topic of influencer marketing.
Learn why companies are engaging with influencers, how the process works, the ways in which this approach differs with traditional marketing and the best ways to get started. We also have some fun with Gen Reilly, our Social Media Manager, who shows us what she does as a food influencer.
The Marketing Lounge: LinkedIn Marketing
In this episode of “The Marketing Lounge,” we explore ad types (promoted posts, lead gen, dynamic) as well as A/B testing and audience expansion. We also discuss the 2020 product road map that LinkedIn is in the midst of releasing throughout the year. Topics include Persona Targeting, Geo-Targeting and Re-Engagement Sequencing.
The Marketing Lounge: Video Marketing
In this episode of our web series, “The Marketing Lounge,” we take a close look at the power of video. Join us as we explore how video contributes to business success, popular ways to deploy video, what to consider before getting started, various effective creative styles, and the exact process for how corporate videos are produced.