Insights

The latest News and Views from the minds at Brainstorm.

Insights

The Marketing Lounge: Influencer Marketing

Next up in our web series, “The Marketing Lounge,” Brainstorm explores the trending topic of influencer marketing.

Learn why companies are engaging with influencers, how the process works, the ways in which this approach differs with traditional marketing and the best ways to get started. We also have some fun with Gen Reilly, our Social Media Manager, who shows us what she does as a food influencer.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Marketing Lounge: Video Marketing

In this episode of our web series, “The Marketing Lounge,” we take a close look at the power of video. Join us as we explore how video contributes to business success, popular ways to deploy video, what to consider before getting started, various effective creative styles, and the exact process for how corporate videos are produced.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Marketing Lounge: Marketing Automation

Brainstorm Studio is proud to launch our new web series: “The Marketing Lounge.” Twice each month, we’ll be covering key marketing topics like marketing automation and inbound marketing, using video to boost ROI, LinkedIn marketing, engaging with influencers … and more. We hope you’ll join us and participate in our discussions throughout 2020!

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Digital Marketing Trends for 2020: Strategies to Grow Your Business in the New Year

As digital transformation continues to change the way we do business, it’s also opened the doors to a variety of new or evolving ways to improve the marketing efforts of brands and organizations. Innovations in media, platforms and technology played a large role in digital marketing in 2019. So, what does the next year have in store for us? Here are five strategies you should consider implementing to help you achieve your marketing goals in 2020.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

INBOUND 19 – Our Insights and Takeaway’s

On September 3-6, over 26,000 marketing execs and industry thinkers from around the globe joined guest speakers Katie Couric, Jennifer Garner, HGTV stars Chip and Joanna Gaines and many others at the Boston Conference and Exhibition Center for HubSpot’s INBOUND 19 Conference. And we were there as well, enjoying four days of inspiring talks centered around Inbound Marketing, with energetic events and educational sessions.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Top 5 Marketing Automation Workflows

You know those names and email addresses in your marketing database? They’re called “contacts” for a reason. You’re supposed to stay in contact with them in order to nurture your relationship with them, engage them with new content and keep them up to speed on the latest news, sales or products and services your business offers.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Buyer’s Journey: Setting the Stage(s)

“The buyer’s journey” stages represent the path buyers go through from the time they become aware of a new product or service to the time they make the purchase. It’s an easy enough concept to grasp because each and every one of us takes this journey. Sometimes, it’s a long voyage involving research, product testing and financial considerations, like when we buy a car. Sometimes, it’s a very short trip, like when we grab the package of peanut butter cups displayed by the checkout counter.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

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