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Insights
The latest News and Views from the minds at Brainstorm.
Insights
Pillar Pages: What’s All The Hype About?
Pillar content can do wonders to your site’s search rankings, and for this reason, pillar pages are taking the SEO world by storm. A pillar page (aka a power page or content pillar) is a robust page on your site that acts as a centralized hub comprising cluster pages, and resources that give detailed information on a specific topic.
5 Tips to Increase B2B Website Lead Conversions
Remember when your latest website went live? You might have eagerly alerted your customers. Perhaps you threw a launch party.
But what was supposed to be a fertile channel for generating and converting leads has become a dead end for your digital marketing dreams. And the C-suite is demanding an improvement strategy that doesn’t include the words “Let’s build a new brand-new website.”
Why You Need to Hire a Marketing Agency
The CEO applauds you for another successful year — and in the same breath increases expectations for future results. “Not to worry,” you reply. Then you worry.
Despite the cliché, even the greatest goods and services can’t just “sell themselves.”
Develop a Lead Nurturing Campaign in 5 Steps
After discussing best practices for lead nurturing, let’s plan and execute a lead nurturing campaign.
Consider leads as if they were seeds in a large, diverse garden. The potential plants breaking through the soil have similar needs — sunlight, shade, water, fertilizer — yet in different quantities.
Demand Generation vs Lead Generation
B2B organizations are tirelessly working to refine their marketing strategies to increase awareness for their brand and ultimately convert more leads to thrive and outpace the competition. Two methods that are playing a growing role are demand generation and lead generation, sometimes referred to as the “gen-twins,” because they use similar traits and content to drive results. However, the goals and tactics behind these methods are very different. And just as people get their meanings wrong, they get their applications wrong too.
7 B2B Website Design Best Practices
If you’re a B2B company, you’ve heard a lot of the same things a B2C company hears when it comes to your website…It’s the face of your business and likely the first thing a potential customer is going to see, so it has to look nice and make a great first impression. But there are differences between a B2B and a B2C site as well, and it’s vital to know what they are before spending the time and energy to launch yours.
Why Your Business Should Invest in Outsourced Sales and Marketing
There has been a massive digital transformation in the sales and marketing world over the past decade. Gone are the days when a business can hire a single marketing and sales employee to handle all of the tasks needed to outpace competitors and increase sales.
HubSpot vs WordPress: Finding the Right CMS for Your Website
Let’s Get Ready to Rumble!
They’re two heavy-hitters in the world of Content Management Systems (CMS), but only one can wear the ultimate crown. In one corner: WordPress, built as blogging software but fought its way up the marketing ladder. In the other corner: HubSpot, groomed from the start for marketers and developers to create amazing websites.
Predictive Lead Scoring in HubSpot: Why More Businesses Need It Now
Congratulations! Thanks to your commitment to inbound marketing, you’re generating more leads than ever before! [Bloggers note: What, you haven’t committed to inbound marketing yet? We should talk!]