From a Slug to a Lion
Recently I had the pleasure of attending HubSpot’s “Pipeline Generation Bootcamp,” hosted by the wildly enthusiastic and energetic Dan Tyre – the #6 original employee at HubSpot and their in-house sales guru.
Insights
The latest News and Views from the minds at Brainstorm.
Insights
How I Got Here:
Stu Kamen EVP Business Development
Our Team at Brainstorm Studio wants our prospects and clients to get to know us better. What we didn’t consider was that we had some things to learn about each other first. During some friendly office chatter, we tossed out the question, “What did you want to be when you grew up?” Suddenly, we realized it’s a question that everyone can answer— in very different ways.
How to Create Buyer Personas
for Your Business
Finding the ideal customer is a dream come true and can quickly lead to higher sales and profits for your business. But before you dive into marketing campaigns to reach these customers – you must first define them. That’s where buyer personas come in.
Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business
You know your business better than anyone. You know exactly what you want to communicate to your present and prospective customers and devote a lot of time to producing quality content and getting the right message across. Marketing automation makes it all happen. How can you quantify the results of your inbound marketing program to make sure you’re getting a solid return on your investment? This can be a little tricky; here are some smart pointers to track your inbound marketing efforts to maximize success.
5 Ways to Increase Website Speed
Don’t sabotage that beautiful website you’ve built with slow load times! Here are a few ways to speed up your site, enhance SEO and leapfrog the competition:
Tips for a Successful Website Re-design
When redesigning a website, it’s easy to get lost in aesthetic minutiae. That’s all fine and well if you have the time, but you can easily lose sight of larger strategic goals if you’re not careful. Site redesigns present a huge opportunity to reposition your brand and increase leads and revenue. Following these simple steps can help you along the way:
The Best Facebook Posts Are Not All About You
Are you looking to grow your Facebook community? Interesting and engaging content is what it takes to gain loyal fans and customers.
5 Must-Haves for Every Business Website
Many businesses still treat their websites like brochures: long pages of text that no one reads, unappetizing designs and content without a clear purpose…
5 Rookie Coding Mistakes
Here at Brainstorm, we believe in writing clean, beautiful code that will make your website load fast, run efficiently and index well in search engines.
5 Reasons Why Good Graphic Design Matters
Good, professional graphic design is important to your business. In fact, it’s smart to consider design as an integral part of the success of your business.