Insights

The latest News and Views from the minds at Brainstorm.

Insights

The Marketing Lounge: Learn How to Speak Gen Z

There are more Americans from Generation Z currently living in the US than any other generation. Wouldn’t it be nice to understand their catchphrases and be able to better communicate with this diverse group? In this “Marketing Lounge” video, Brainstorm Social Media Manager Genevieve Reilly interviews Lauren Svoboda, our Digital Marketing Coordinator, to learn how to decipher Gen Z-speak. Enjoy!

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

How Digital Marketing Can Help Replace In-Person Events

We recently had a client whose two major industry trade shows were cancelled. These events typically generate approximately half of their leads for the year. This challenged our agency to quickly pivot and think of creative ways to make up for those lost leads online. Working hand in hand with their management and marketing team, we’ve helped them to host several webinars and implement paid search and LinkedIn campaigns – tactics that are highly measurable and scalable – all within a few weeks.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Marketing Lounge: Funnel vs. Flywheel

In our latest “Marketing Lounge” episode, Brainstorm President John McHugh and EVP of Business Development Stu Kamen take a look at the marketing and sales Funnel and compare it to the more modern concept of the Flywheel. Learn why the Funnel is out of date and doesn’t work anymore … and why you need to follow the Flywheel model to keep your business flowing and growing.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Marketing Lounge: Influencer Marketing

Next up in our web series, “The Marketing Lounge,” Brainstorm explores the trending topic of influencer marketing.

Learn why companies are engaging with influencers, how the process works, the ways in which this approach differs with traditional marketing and the best ways to get started. We also have some fun with Gen Reilly, our Social Media Manager, who shows us what she does as a food influencer.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Marketing Lounge: Video Marketing

In this episode of our web series, “The Marketing Lounge,” we take a close look at the power of video. Join us as we explore how video contributes to business success, popular ways to deploy video, what to consider before getting started, various effective creative styles, and the exact process for how corporate videos are produced.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Marketing Lounge: Marketing Automation

Brainstorm Studio is proud to launch our new web series: “The Marketing Lounge.” Twice each month, we’ll be covering key marketing topics like marketing automation and inbound marketing, using video to boost ROI, LinkedIn marketing, engaging with influencers … and more. We hope you’ll join us and participate in our discussions throughout 2020!

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Digital Marketing Trends for 2020: Strategies to Grow Your Business in the New Year

As digital transformation continues to change the way we do business, it’s also opened the doors to a variety of new or evolving ways to improve the marketing efforts of brands and organizations. Innovations in media, platforms and technology played a large role in digital marketing in 2019. So, what does the next year have in store for us? Here are five strategies you should consider implementing to help you achieve your marketing goals in 2020.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

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