Many Manufacturing companies still rely on traditional methods of marketing such as trade shows, referrals, and industry publications. But times have changed, and so have your customers buying habits.
The latest News and Views from the minds at Brainstorm.
By now, virtually every business has boosted its social media presence in order to increase exposure, build a better relationship with customers and to become recognized as a thought leader in their industry. But there’s another benefit to social media that most companies haven’t take advantage of yet: it’s a great tool for lead generation.
There are more Americans from Generation Z currently living in the US than any other generation. Wouldn’t it be nice to understand their catchphrases and be able to better communicate with this diverse group? In this “Marketing Lounge” video, Brainstorm Social Media Manager Genevieve Reilly interviews Lauren Svoboda, our Digital Marketing Coordinator, to learn how to decipher Gen Z-speak. Enjoy!
We recently had a client whose two major industry trade shows were cancelled. These events typically generate approximately half of their leads for the year. This challenged our agency to quickly pivot and think of creative ways to make up for those lost leads online. Working hand in hand with their management and marketing team, we’ve helped them to host several webinars and implement paid search and LinkedIn campaigns – tactics that are highly measurable and scalable – all within a few weeks.
In our latest “Marketing Lounge” episode, Brainstorm President John McHugh and EVP of Business Development Stu Kamen take a look at the marketing and sales Funnel and compare it to the more modern concept of the Flywheel. Learn why the Funnel is out of date and doesn’t work anymore … and why you need to follow the Flywheel model to keep your business flowing and growing.
Next up in our web series, “The Marketing Lounge,” Brainstorm explores the trending topic of influencer marketing.
Learn why companies are engaging with influencers, how the process works, the ways in which this approach differs with traditional marketing and the best ways to get started. We also have some fun with Gen Reilly, our Social Media Manager, who shows us what she does as a food influencer.
In this episode of “The Marketing Lounge,” we explore ad types (promoted posts, lead gen, dynamic) as well as A/B testing and audience expansion. We also discuss the 2020 product road map that LinkedIn is in the midst of releasing throughout the year. Topics include Persona Targeting, Geo-Targeting and Re-Engagement Sequencing.
In this episode of our web series, “The Marketing Lounge,” we take a close look at the power of video. Join us as we explore how video contributes to business success, popular ways to deploy video, what to consider before getting started, various effective creative styles, and the exact process for how corporate videos are produced.
Brainstorm Studio is proud to launch our new web series: “The Marketing Lounge.” Twice each month, we’ll be covering key marketing topics like marketing automation and inbound marketing, using video to boost ROI, LinkedIn marketing, engaging with influencers … and more. We hope you’ll join us and participate in our discussions throughout 2020!
As digital transformation continues to change the way we do business, it’s also opened the doors to a variety of new or evolving ways to improve the marketing efforts of brands and organizations. Innovations in media, platforms and technology played a large role in digital marketing in 2019. So, what does the next year have in store for us? Here are five strategies you should consider implementing to help you achieve your marketing goals in 2020.