Our Team at Brainstorm Studio wants our prospects and clients to get to know us better. What we didn’t consider was that we had some things to learn about each other first. During some friendly office chatter, we tossed out the question, “What did you want to be when you grew up?” Suddenly, we realized it’s a question that everyone can answer— in very different ways.
Insights
The latest News and Views from the minds at Brainstorm.
Insights
Knowledge is Power:
Making Buyer Personas Work for You
Customers are the lifeblood of every business; the ideal customer, however, is a dream come true and can lead to higher profits. But is it unrealistic to identify and attempt to capture the perfect customer? It’s easier than you think if you develop buyer personas.
Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business
You know your business better than anyone. You know exactly what you want to communicate to your present and prospective customers and devote a lot of time to producing quality content and getting the right message across. Marketing automation makes it all happen. How can you quantify the results of your inbound marketing program to make sure you’re getting a solid return on your investment? This can be a little tricky; here are some smart pointers to track your inbound marketing efforts to maximize success.
Marketing Automation:
Why It’s Essential for Business Growth
Owning and managing a business of any size is demanding even in the best of times. It’s a meticulous balancing act that requires keeping a sharp eye on everything from IT and human resources to managing accounts payable, receivables and business development. And if you’re planning for growth, marketing is no small consideration and can be a full-time job itself. So, how can you maximize your time while getting the best results for your marketing investment?
5 Ways to Increase Website Speed
Don’t sabotage that beautiful website you’ve built with slow load times! Here are a few ways to speed up your site, enhance SEO and leapfrog the competition:
Tips for a Successful Website Re-design
When redesigning a website, it’s easy to get lost in aesthetic minutiae. That’s all fine and well if you have the time, but you can easily lose sight of larger strategic goals if you’re not careful. Site redesigns present a huge opportunity to reposition your brand and increase leads and revenue. Following these simple steps can help you along the way:
The Best Facebook Posts Are Not All About You
Are you looking to grow your Facebook community? Interesting and engaging content is what it takes to gain loyal fans and customers.
5 Must-Haves for Every Business Website
Many businesses still treat their websites like brochures: long pages of text that no one reads, unappetizing designs and content without a clear purpose…
5 Rookie Coding Mistakes
Here at Brainstorm, we believe in writing clean, beautiful code that will make your website load fast, run efficiently and index well in search engines.
5 Reasons Why Good Graphic Design Matters
Good, professional graphic design is important to your business. In fact, it’s smart to consider design as an integral part of the success of your business.