B2B organizations are tirelessly working to refine their marketing strategies to increase awareness for their brand and ultimately convert more leads to thrive and outpace the competition. Two methods that are playing a growing role are demand generation and lead generation, sometimes referred to as the “gen-twins,” because they use similar traits and content to drive results. However, the goals and tactics behind these methods are very different. And just as people get their meanings wrong, they get their applications wrong too.
The latest News and Views from the minds at Brainstorm.
If you’re a B2B company, you’ve heard a lot of the same things a B2C company hears when it comes to your website…It’s the face of your business and likely the first thing a potential customer is going to see, so it has to look nice and make a great first impression. But there are differences between a B2B and a B2C site as well, and it’s vital to know what they are before spending the time and energy to launch yours.
There has been a massive digital transformation in the sales and marketing world over the past decade. Gone are the days when a business can hire a single marketing and sales employee to handle all of the tasks needed to outpace competitors and increase sales.
Let’s Get Ready to Rumble!
They’re two heavy-hitters in the world of Content Management Systems (CMS), but only one can wear the ultimate crown. In one corner: WordPress, built as blogging software but fought its way up the marketing ladder. In the other corner: HubSpot, groomed from the start for marketers and developers to create amazing websites.
Congratulations! Thanks to your commitment to inbound marketing, you’re generating more leads than ever before! [Bloggers note: What, you haven’t committed to inbound marketing yet? We should talk!]
Companies using HubSpot for marketing automation likely know about its lifecycle stages…or at least are somewhat aware or them…or saw them mentioned a couple of times, became confused and quickly averted their eyes.
Each year, HubSpot releases its annual State of Inbound Marketing Report. And, every year, lead generation is listed as the number one challenge facing marketers. Unfortunately, this has caused some marketers to spend too much time and effort generating new leads, and not nearly enough on nurturing their existing leads to make them more sales ready.
You can’t measure the true value of a social media campaign without tracking the metrics. That’s obvious enough. But the shear amounts of available tools out there—and the fact that new ones keep popping up—can make the process overwhelming, especially when creating reports for your clients or your boss.
By now, virtually every business has boosted its social media presence in order to increase exposure, build a better relationship with customers and to become recognized as a thought leader in their industry. But there’s another benefit to social media that most companies haven’t take advantage of yet: it’s a great tool for lead generation.
If marketers have learned anything from the last year, it’s that digital marketing, content and virtual events can help you acquire qualified leads and close deals. Now more than ever, inbound marketing is a modern and efficient method of marketing that is highly measurable and scalable.