Insights

The latest News and Views from the minds at Brainstorm.

Insights

How I Got Here:
Stu Kamen EVP Business Development

Our Team at Brainstorm Studio wants our prospects and clients to get to know us better. What we didn’t consider was that we had some things to learn about each other first. During some friendly office chatter, we tossed out the question, “What did you want to be when you grew up?” Suddenly, we realized it’s a question that everyone can answer— in very different ways.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business

You know your business better than anyone. You know exactly what you want to communicate to your present and prospective customers and devote a lot of time to producing quality content and getting the right message across. Marketing automation makes it all happen. How can you quantify the results of your inbound marketing program to make sure you’re getting a solid return on your investment? This can be a little tricky; here are some smart pointers to track your inbound marketing efforts to maximize success.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Marketing Automation:
Why It’s Essential for Business Growth

Owning and managing a business of any size is demanding even in the best of times. It’s a meticulous balancing act that requires keeping a sharp eye on everything from IT and human resources to managing accounts payable, receivables and business development. And if you’re planning for growth, marketing is no small consideration and can be a full-time job itself. So, how can you maximize your time while getting the best results for your marketing investment?

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Tips for a Successful Website Re-design

When redesigning a website, it’s easy to get lost in aesthetic minutiae. That’s all fine and well if you have the time, but you can easily lose sight of larger strategic goals if you’re not careful. Site redesigns present a huge opportunity to reposition your brand and increase leads and revenue. Following these simple steps can help you along the way:

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

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