Insights

The latest News and Views from the minds at Brainstorm.

Insights

What’s Coming to LinkedIn in 2020?

LinkedIn continues to be the premier social network platform when it comes to reaching B2B decision makers, and its benefits go far beyond showcasing your business and, prospecting and recruiting. Over the past few years, LinkedIn Marketing Solutions has added many new features to take advantage of changing trends and help marketers better reach their goals.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

INBOUND 2020: Brainstorm’s Key Takeaway’s from HubSpot’s Virtual Conference

Leave it to the best digital marketing conference out there to take a massive in-person event (over 20,000 attendees annually) and turn it into a fully engaging and totally digital experience. Okay, maybe it wasn’t by choice, but HubSpot’s INBOUND 20 (held last week) showed why this conference has become THE must-attend event for marketing professionals looking for the latest innovations, actionable tactics and big ideas in automated marketing and sales.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Target Your Accounts With New Hubspot Account Based Marketing Software

If you’re a HubSpot Professional or Enterprise customer, you may have recently noticed the rollout of features to support Hubspot account based marketing (ABM) strategies. These new tools and tactics have been designed to help businesses better identify and reach high-value customers and sell into large accounts more easily.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Five Ways to Use Social Media for Lead Generation

By now, virtually every business has boosted its social media presence in order to increase exposure, build a better relationship with customers and to become recognized as a thought leader in their industry. But there’s another benefit to social media that most companies haven’t take advantage of yet: it’s a great tool for lead generation.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Marketing Lounge: Learn How to Speak Gen Z

There are more Americans from Generation Z currently living in the US than any other generation. Wouldn’t it be nice to understand their catchphrases and be able to better communicate with this diverse group? In this “Marketing Lounge” video, Brainstorm Social Media Manager Genevieve Reilly interviews Lauren Svoboda, our Digital Marketing Coordinator, to learn how to decipher Gen Z-speak. Enjoy!

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

How Digital Marketing Can Help Replace In-Person Events

We recently had a client whose two major industry trade shows were cancelled. These events typically generate approximately half of their leads for the year. This challenged our agency to quickly pivot and think of creative ways to make up for those lost leads online. Working hand in hand with their management and marketing team, we’ve helped them to host several webinars and implement paid search and LinkedIn campaigns – tactics that are highly measurable and scalable – all within a few weeks.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

The Marketing Lounge: Funnel vs. Flywheel

In our latest “Marketing Lounge” episode, Brainstorm President John McHugh and EVP of Business Development Stu Kamen take a look at the marketing and sales Funnel and compare it to the more modern concept of the Flywheel. Learn why the Funnel is out of date and doesn’t work anymore … and why you need to follow the Flywheel model to keep your business flowing and growing.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

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