Brainstorm Studio is proud to launch our new web series: “The Marketing Lounge.” Twice each month, we’ll be covering key marketing topics like marketing automation and inbound marketing, using video to boost ROI, LinkedIn marketing, engaging with influencers … and more. We hope you’ll join us and participate in our discussions throughout 2020!
Insights
The latest News and Views from the minds at Brainstorm.
Insights
Digital Marketing Trends for 2020: Strategies to Grow Your Business in the New Year
As digital transformation continues to change the way we do business, it’s also opened the doors to a variety of new or evolving ways to improve the marketing efforts of brands and organizations. Innovations in media, platforms and technology played a large role in digital marketing in 2019. So, what does the next year have in store for us? Here are five strategies you should consider implementing to help you achieve your marketing goals in 2020.
Brainstorm Studio Welcomes New Account Executive to Team
Melville, NY – Brainstorm Studio, a leading digital marketing agency, today announced that Jess Torraca has joined the company in the role of Account Executive. Her primary focus will be assisting with the needs of Brainstorm’s growing client base, including account management, strategy, budgeting and planning.
How Manufacturers Can Boost Sales Productivity with a Marketing CRM
Seventy percent of companies say closing more deals is their top priority. And yet the percentage of salespeople making quota has dropped from 63 percent to 53 percent over a five-year period (CSO Insights).
INBOUND 19 – Our Insights and Takeaway’s
On September 3-6, over 26,000 marketing execs and industry thinkers from around the globe joined guest speakers Katie Couric, Jennifer Garner, HGTV stars Chip and Joanna Gaines and many others at the Boston Conference and Exhibition Center for HubSpot’s INBOUND 19 Conference. And we were there as well, enjoying four days of inspiring talks centered around Inbound Marketing, with energetic events and educational sessions.
The Top 5 Workflows for Marketing Automation
You know those names and email addresses in your marketing database? They’re called “contacts” for a reason. You’re supposed to stay in contact with them in order to nurture your relationship with them, engage them with new content and keep them up to speed on the latest news, sales or products and services your business offers. Unfortunately, managing contact lists and sending individual email messages requires a lot of attention including manual data entry other time- (and soul-) sucking tasks.
The Buyer’s Journey: Setting the Stage(s)
“The buyer’s journey” is the path buyers goes through from the time they become aware of a new product or service to the time they make the purchase. It’s an easy enough concept to grasp because each and every one of us takes this journey. Sometimes, it’s a long voyage involving research, product testing and financial considerations, like when we buy a car. Sometimes, it’s a very short trip, like when we grab the package of peanut butter cups displayed by the checkout counter.
Key Takeway’s from Dan Tyre’s Pipeline Generation Bootcamp
From a Slug to a Lion
By John McHugh, President, Brainstorm Studio
Recently I had the pleasure of attending HubSpot’s “Pipeline Generation Bootcamp,” hosted by the wildly enthusiastic and energetic Dan Tyre – the #6 original employee at HubSpot and their in-house sales guru.
How I Got Here:
Stu Kamen EVP Business Development
Our Team at Brainstorm Studio wants our prospects and clients to get to know us better. What we didn’t consider was that we had some things to learn about each other first. During some friendly office chatter, we tossed out the question, “What did you want to be when you grew up?” Suddenly, we realized it’s a question that everyone can answer— in very different ways.
How to Create Buyer Personas
for Your Business
Finding the ideal customer is a dream come true and can quickly lead to higher sales and profits for your business. But before you dive into marketing campaigns to reach these customers – you must first define them. That’s where buyer personas come in.