There has been a massive digital transformation in the sales and marketing world over the past decade. Gone are the days when a business can hire a single marketing and sales employee to handle all of the tasks needed to outpace competitors and increase sales.
According to a HubSpot marketing statistics report, 70% of businesses are actively investing in content marketing, and 24% of them plan on increasing their investment in content marketing in 2020.
In the past, most mid to large-size organizations have used in-house sales and marketing teams to market and sell their products and services. However, the results are often inconsistent and inadequate, often relying on a small number of employees to handle too many skill sets, from web development, to graphic design to paid marketing to social media pay-per-click advertising.
Today, many companies are realizing that digital marketing and sales are continually evolving, technical, and complex. Because the digital landscape changes rapidly, they are realizing the value of partnering with a sales and marketing agency to stay ahead of the competition.
What Is Outsourced Sales?
Sales outsourcing refers to turning over your organization’s sales operations (or some part of it) to an outside individual or agency. While you can choose to outsource the entire sales process, including prospecting, outreach, lead nurturing and appointment setting, most organizations keep the majority of the sales process in-house, and partner with an agency to help specifically with sales enablement. Typical sales-enablement services include:
- Sales Technology Training: techniques for sales outreach and lead nurturing
- Reporting & Dashboards: Reports on leads and sales activities
- Sales Materials: Creation of case studies, presentations and product literature
- Sales Automation: Setup of lead scoring, sequences and email workflows
What Is Outsourced Marketing?
Outsourced marketing is the practice of contracting a firm to drive an organization’s marketing objectives, from a strategic, creative and analytics standpoint. More than simply delegating responsibilities to a third-party, outsourced marketing is more of a partnership with your in-house team. Marketing agencies offer a wide range of services, including the following:
- Marketing Strategy: planning, roadmap and buyer personas
- Content Creation: video, blogs, white papers and guides
- Search Engine Optimization (SEO)
- Campaigns: email, paid social, display paid search and more
Why do Outsourced Sales and Marketing
Are you still uncertain whether your business needs an outsourced sales and marketing team? Here are the top five benefits of outsourced sales & marketing.
1. Reduced Cost
You stop thinking about recruiting and training sales and marketing staff immediately after partnering with an agency. Your business saves money because a skilled outsourced team will complete multiple (often complex) projects for a fraction of the hiring cost; the overhead expenses of hiring, training and benefits for multiple staff members becomes a thing of the past.
2. Access to Expertise/Talent
Outsourcing gives you access to a team of sales and marketing specialists, including writers, designers, SEO, paid search analysts, strategists, social media managers and more. It would very difficult and expensive to replicate that kind of diversity in-house. An agency’s staff has a better understanding of industry best practices for highly technical services. On top of that, outside professionals will provide fresh insights and proven results that your in-house team won’t have.
3. Ability to Scale Up or Down
The business world is constantly changing, both positively and negatively. Your company might therefore need to upscale or downscale based on current goals and needs. With outsourced sales and marketing, a simple phone call can double the team to accommodate an important company milestone such as a product launch. Your company enjoys flexibility any time you need to shift investment to a different priority or opportunity.
4. Access to the Latest Technology
Acquiring sales and marketing technology can be costly, especially when you are a small or mid-sized business. With hundreds of platforms, the options are endless! Many agencies invest a ton of time and money researching and testing multiple technology platforms, such as sales intelligence software, CRMs, inbound marketing software, SEO tools and more. Partnering with an agency will instantly speed up your timeline by providing you with the recommended sales and marketing “tech stack” for your unique needs and budget.
5. Increased Speed and Efficiency
As stated earlier, digital marketing and sales are complex and continually evolving. For example, Google’s search algorithm, paid search and social media ad requirements can all change multiple times per year. An in-house team can easily get overwhelmed keeping up with all of these minute details.
Outsourcing, at least part of the marketing efforts, helps increase efficiency and speed. Experienced agencies have numerous resources, such as partner certification programs with companies like HubSpot and Google to help you ramp up quickly and ensure you always stay ahead of your competition.
Get Expert Help Today
The bottom line is if your company has ambitious growth goals, partnering with an experienced sales and marketing agency can get you there quickly and efficiently. At Brainstorm, we are a Google and HubSpot certified partner agency, that can help achieve your revenue goals with a positive return on your investment. Speak to an expert today to learn how our sales and marketing services can benefit your organization.