From a Slug to a Lion
Recently I had the pleasure of attending HubSpot’s “Pipeline Generation Bootcamp,” hosted by the wildly enthusiastic and energetic Dan Tyre – the #6 original employee at HubSpot and their in-house sales guru.
Marketing
How to Create Buyer Personas
for Your Business
Finding the ideal customer is a dream come true and can quickly lead to higher sales and profits for your business. But before you dive into marketing campaigns to reach these customers – you must first define them. That’s where buyer personas come in.
Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business
You know your business better than anyone. You know exactly what you want to communicate to your present and prospective customers and devote a lot of time to producing quality content and getting the right message across. Marketing automation makes it all happen. How can you quantify the results of your inbound marketing program to make sure you’re getting a solid return on your investment? This can be a little tricky; here are some smart pointers to track your inbound marketing efforts to maximize success.
Why Influencer Marketing Should be a Part of Your Social Media Strategy
While you left your desk to get a cup of coffee – actually while you even thoughtabout leaving your desk to get a cup of coffee – something remarkable happened: Influencer marketing became one of the hottest B2B marketing tactics.
Why Inbound Marketing Works for Technology Companies
If you’re like most service providers, hardware or software companies, you want to grow fast.
Five Digital Marketing Tips to Ring In the New Year
Welcome to 2018 – the year you’ve promised yourself that you’ll get your business-to-business digital marketing act together.
Top 5 Reasons Why Inbound Marketing for Manufacturers is a Winner
It’s getting harder and harder to stand out in today’s manufacturing marketplace. The effectiveness of trade shows and traditional marketing tactics aren’t what they use to be.
Buckle In: It’s Going to Be a Fascinating Ride! Digital Marketing Trends to Watch in 2016.
Just when you thought the online marketing universe was predictable, along comes the start of a new year, and with it a preponderance of industry trends to watch.
5 Killer Tips to Maximize the Power of Google
1. Don’t Ignore your Google MyBusiness Profile
Between Google +, Google Maps, Google Local and various other Google properties, the Google-sphere can be very overwhelming.
7 Tips to Maximize Google+ for SEO
Anyone involved in online marketing knows that maintaining multiple social network pages is essential for increased visibility and SERPs.