Customers are the lifeblood of every business; the ideal customer, however, is a dream come true and can lead to higher profits. But is it unrealistic to identify and attempt to capture the perfect customer? It’s easier than you think if you develop buyer personas.
You know your business better than anyone. You know exactly what you want to communicate to your present and prospective customers and devote a lot of time to producing quality content and getting the right message across. Marketing automation makes it all happen. How can you quantify the results of your inbound marketing program to make sure you’re getting a solid return on your investment? This can be a little tricky; here are some smart pointers to track your inbound marketing efforts to maximize success.
Owning and managing a business of any size is demanding even in the best of times. It’s a meticulous balancing act that requires keeping a sharp eye on everything from IT and human resources to managing accounts payable, receivables and business development. And if you’re planning for growth, marketing is no small consideration and can be a full-time job itself. So, how can you maximize your time while getting the best results for your marketing investment?
While you left your desk to get a cup of coffee – actually while you even thoughtabout leaving your desk to get a cup of coffee – something remarkable happened: Influencer marketing became one of the hottest B2B marketing tactics.
If you’re like most service providers, hardware or software companies, you want to grow fast.
Welcome to 2018 – the year you’ve promised yourself that you’ll get your business-to-business digital marketing act together.
It’s getting harder and harder to stand out in today’s manufacturing marketplace. The effectiveness of trade shows and traditional marketing tactics aren’t what they use to be.
Just when you thought the online marketing universe was predictable, along comes the start of a new year, and with it a preponderance of industry trends to watch.
1. Don’t Ignore your Google MyBusiness Profile
Between Google +, Google Maps, Google Local and various other Google properties, the Google-sphere can be very overwhelming.
Anyone involved in online marketing knows that maintaining multiple social network pages is essential for increased visibility and SERPs.