HubSpot vs WordPress: Finding the Right CMS for Your Website

Let’s Get Ready to Rumble!

They’re two heavy-hitters in the world of Content Management Systems (CMS), but only one can wear the ultimate crown. In one corner: WordPress, built as blogging software but fought its way up the marketing ladder. In the other corner: HubSpot, groomed from the start for marketers and developers to create amazing websites.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Lead Nurturing Best Practices That Can Take Your Business to the Next Level

Each year, HubSpot releases its annual State of Inbound Marketing Report.  And, every year, lead generation is listed as the number one challenge facing marketers. Unfortunately, this has caused some marketers to spend too much time and effort generating new leads, and not nearly enough on nurturing their existing leads to make them more sales ready.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Five Ways to Use Social Media for Lead Generation

By now, virtually every business has boosted its social media presence in order to increase exposure, build a better relationship with customers and to become recognized as a thought leader in their industry. But there’s another benefit to social media that most companies haven’t take advantage of yet: it’s a great tool for lead generation.

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

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