Companies using HubSpot for marketing automation likely know about its lifecycle stages…or at least are somewhat aware or them…or saw them mentioned a couple of times, became confused and quickly averted their eyes.
Lead Nurturing Best Practices to Help Boost Sales
Each year, HubSpot releases its annual State of Inbound Marketing Report. And, every year, lead generation is listed as the number one challenge facing marketers. Unfortunately, this has caused some marketers to spend too much time and effort generating new leads, and not nearly enough on nurturing their existing leads to make them more sales ready.
Five Ways to Use Social Media for Lead Generation
By now, virtually every business has boosted its social media presence in order to increase exposure, build a better relationship with customers and to become recognized as a thought leader in their industry. But there’s another benefit to social media that most companies haven’t take advantage of yet: it’s a great tool for lead generation.
Five Reasons Why You Should Invest in Inbound Marketing NOW!
If marketers have learned anything from the last year, it’s that digital marketing, content and virtual events can help you acquire qualified leads and close deals. Now more than ever, inbound marketing is a modern and efficient method of marketing that is highly measurable and scalable.
The Top Digital Marketing Trends for 2021
2020 was a challenging year. We all had to adapt on the fly to stay in business. But if there’s any silver lining we can take away from the year, it’s how business innovation—out of necessity—evolved at a rapid rate, improving productivity and efficiency and acting as a springboard for future growth.
What is Technical SEO? And Why is it Important?
As marketers, we all spend much of our time and effort creating thoughtful content for our website users. But all of that content could amount to nothing without proper technical SEO.
The Benefits of a HubSpot Portal Audit
Most of us have owned or used something that had hidden features we knew little or nothing about. Did you know the little arrow on your car’s fuel gauge points to which side your gas tank is on? Or that a red Solo cup can also serve as a measuring cup?
INBOUND 2020: Brainstorm’s Key Takeaway’s from HubSpot’s Virtual Conference
Leave it to the best digital marketing conference out there to take a massive in-person event (over 20,000 attendees annually) and turn it into a fully engaging and totally digital experience. Okay, maybe it wasn’t by choice, but HubSpot’s INBOUND 20 (held last week) showed why this conference has become THE must-attend event for marketing professionals looking for the latest innovations, actionable tactics and big ideas in automated marketing and sales.
Corporate Explainer Videos: How it all Gets Done
Corporate videos are an engaging way to tell the story about your products or services. In this infographic, you can visualize the steps for creating corporate explainer video. Feel free to share this infographic on your own website or social media.
Target Your Accounts With New Hubspot Account Based Marketing Software
If you’re a HubSpot Professional or Enterprise customer, you may have recently noticed the rollout of features to support Hubspot account based marketing (ABM) strategies. These new tools and tactics have been designed to help businesses better identify and reach high-value customers and sell into large accounts more easily.