2020 was a challenging year. We all had to adapt on the fly to stay in business. But if there’s any silver lining we can take away from the year, it’s how business innovation—out of necessity—evolved at a rapid rate, improving productivity and efficiency and acting as a springboard for future growth.
As marketers, we all spend much of our time and effort creating thoughtful content for our website users. But all of that content could amount to nothing without proper technical SEO.
Most of us have owned or used something that had hidden features we knew little or nothing about. Did you know the little arrow on your car’s fuel gauge points to which side your gas tank is on? Or that a red Solo cup can also serve as a measuring cup?
Leave it to the best digital marketing conference out there to take a massive in-person event (over 20,000 attendees annually) and turn it into a fully engaging and totally digital experience. Okay, maybe it wasn’t by choice, but HubSpot’s INBOUND 20 (held last week) showed why this conference has become THE must-attend event for marketing professionals looking for the latest innovations, actionable tactics and big ideas in automated marketing and sales.
Corporate videos are an engaging way to tell the story about your products or services. In this infographic, you can visualize the steps for creating corporate explainer video. Feel free to share this infographic on your own website or social media.
If you’re a HubSpot Professional or Enterprise customer, you may have recently noticed the rollout of features to support Hubspot account based marketing (ABM) strategies. These new tools and tactics have been designed to help businesses better identify and reach high-value customers and sell into large accounts more easily.
Many manufacturing companies still rely on traditional methods of marketing such as trade shows, referrals, and industry publications. But times have changed, and so have your customers buying habits.
We recently had a client whose two major industry trade shows were cancelled. These events typically generate approximately half of their leads for the year. This challenged our agency to quickly pivot and think of creative ways to make up for those lost leads online. Working hand in hand with their management and marketing team, we’ve helped them to host several webinars and implement paid search and LinkedIn campaigns – tactics that are highly measurable and scalable – all within a few weeks.
As digital transformation continues to change the way we do business, it’s also opened the doors to a variety of new or evolving ways to improve the marketing efforts of brands and organizations. Innovations in media, platforms and technology played a large role in digital marketing in 2019. So, what does the next year have in store for us? Here are five strategies you should consider implementing to help you achieve your marketing goals in 2020.
Seventy percent of companies say closing more deals is their top priority. And yet the percentage of salespeople making quota has dropped from 63 percent to 53 percent over a five-year period (CSO Insights).