Five Reasons Why You Should Invest in Inbound Marketing NOW!

If marketers have learned anything from the last year, it’s that digital marketing, content and virtual events can help you acquire qualified leads and close deals. Now more than ever, inbound marketing is a modern and efficient method of marketing that is highly measurable and scalable.

5 Reasons Why You Should Invest in Inbound Marketing

In case you need a bit of convincing, here are five compelling reasons why you shouldn’t wait to make this pivot.

Reason 1: Inbound Will Create a Foundation for Growth

When you use digital channels to attract clients and convert them into customers, you’re able to do so in a way that is both measurable and scalable. Because you’re able to easily track your analytics, you can immediately see which tactics are performing well across your platforms. You can then eliminate what’s not working and double down on what is!  Plus, because inbound marketing is based on attraction, customers who find you this way are more likely to stay over the long haul. These aren’t just people who showed up out of coincidence or convenience. They’re here because they match the buyer personas you’ve developed, and they’re ready to pick up what you’re putting down.

Reason 2: Inbound Will Increase Your Brand Awareness

Increasing brand awareness isn’t just about getting ads out there where people can see them. It’s about providing a trusted voice in your industry and establishing yourself as a thought leader. Through blogs, social media posts, videos, audio clips, podcast episodes and other forms of media, you have a chance to create an inbound marketing strategy that does just that. When this system proves effective, people don’t just think of purchasing your product or service…they see your brand as a trusted resource to connect with moving forward.

Reason 3: Inbound Gives You a Higher ROI

According to the latest data, inbound marketing provides 61% lower cost per lead compared to traditional advertising. The average cost per lead for outbound-dominated businesses was $346. In comparison, the average cost per lead for businesses leveraging primarily inbound techniques was $135. With savings like that, you can’t afford to ignore inbound marketing.

Reason 4: Inbound Generates Higher Quality Leads

Because inbound marketing favors education and engagement as primary motivators to drive sales, prospects have already been thoroughly informed along their buyer’s journey. Because of this, inbound leads tend to arrive in your orbit already more qualified and sales-ready than traditional marketing leads. As an added benefit, through deep familiarity with your website’s inbound marketing content, your sales team has immediate access to your customers’ knowledge level and are able to connect more immediately and take them from point A to point B.

Reason 5: Inbound Will Get You Ahead of the Competition

Although the inbound methodology has been around for close to ten years, it’s still not widely used by most B2B companies. Just 40% of marketers say content marketing is a very important part of their overall marketing strategy. This isn’t because inbound marketing is not effective: it simply takes time and energy to create enough thoughtful content to execute an effective inbound strategy. If you don’t have one in place already, time is of the essence.

What should you look for in an inbound marketing team?

The good news here is that you don’t need to reinvent the wheel. If you’re ready to step up your inbound marketing game, simply connect with a HubSpot certified agency partner. Such individuals are trained, qualified, and certified in the very tools and techniques needed to craft an effective inbound strategy, leverage the pertinent software, and seamlessly implement your plan. With trained experts on the job, you’re free to focus on what you do best.

We Can Help

When searching for an agency partner, it’s best to find ones with experience in your specific industry.  Here at Brainstorm, we specialize in IT, telecom, industrial manufacturing, and several other B2B (and B2C) industries. Our experts are ready to step in, study your goals, and make specific recommendations to ensure that your inbound marketing efforts will drive prospective clients to your organization. Contact us today!

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