You can’t measure the true value of a social media campaign without tracking the metrics. That’s obvious enough. But the shear amounts of available tools out there—and the fact that new ones keep popping up—can make the process overwhelming, especially when creating reports for your clients or your boss.
By now, virtually every business has boosted its social media presence in order to increase exposure, build a better relationship with customers and to become recognized as a thought leader in their industry. But there’s another benefit to social media that most companies haven’t take advantage of yet: it’s a great tool for lead generation.
Did you hear the one about the guy who walked into the wellness store to stock up on natural supplements and bought so much, he threw his back out trying to carry it to his car? The lesson: Too much of a good thing can produce bad results—sometimes the opposite result of what its purpose is. A workplace example of that: productivity apps.
LinkedIn continues to be the premier social network platform when it comes to reaching B2B decision makers, and its benefits go far beyond showcasing your business and, prospecting and recruiting. Over the past few years, LinkedIn Marketing Solutions has added many new features to take advantage of changing trends and help marketers better reach their goals.
Are you looking to grow your Facebook community? Interesting and engaging content is what it takes to gain loyal fans and customers.
While you left your desk to get a cup of coffee – actually while you even thought about leaving your desk to get a cup of coffee – something remarkable happened: Influencer marketing became one of the hottest B2B marketing tactics.
It shouldn’t come as a surprise that Facebook video is on the rise.
Running a Facebook contest can be very beneficial to your business, but it’s important to thoroughly prepare and be aware of proper rules and procedures in order to ensure your contest is legal and runs smoothly.
1. Expecting Short-Term Results
The thing that’s difficult for most business owners to grasp is that marketing (especially social media) is a long-term process that rarely yields a short-term gain.
If you’ve been on the Internet within the past few weeks, you may have noticed the term “Mobilegeddon” pop up once or twice, possibly even more.