You can’t measure the true value of a social media campaign without tracking the metrics. That’s obvious enough. But the shear amounts of available tools out there—and the fact that new ones keep popping up—can make the process overwhelming, especially when creating reports for your clients or your boss.
Continue reading “Social Media Metrics That Every Marketing Report Should Include”
By now, virtually every business has boosted its social media presence in order to increase exposure, build a better relationship with customers and to become recognized as a thought leader in their industry. But there’s another benefit to social media that most companies haven’t take advantage of yet: it’s a great tool for lead generation.
Continue reading “Five Ways to Use Social Media for Lead Generation”
If marketers have learned anything from the last year, it’s that digital marketing, content and virtual events can help you acquire qualified leads and close deals. Now more than ever, inbound marketing is a modern and efficient method of marketing that is highly measurable and scalable.
Continue reading “Five Reasons Why You Should Invest in Inbound Marketing NOW!”
2020 was a challenging year. We all had to adapt on the fly to stay in business. But if there’s any silver lining we can take away from the year, it’s how business innovation—out of necessity—evolved at a rapid rate, improving productivity and efficiency and acting as a springboard for future growth.
Continue reading “The Top Digital Marketing Trends for 2021”
As marketers, we all spend much of our time and effort creating thoughtful content for our website users. But all of that content could amount to nothing without proper technical SEO.
Continue reading “What is Technical SEO? And Why is it Important?”
Did you hear the one about the guy who walked into the wellness store to stock up on natural supplements and bought so much, he threw his back out trying to carry it to his car? The lesson: Too much of a good thing can produce bad results—sometimes the opposite result of what its purpose is. A workplace example of that: productivity apps.
Continue reading “Why Working With Multiple Marketing Tools Makes You Less Efficient”
LinkedIn continues to be the premier social network platform when it comes to reaching B2B decision makers, and its benefits go far beyond showcasing your business and, prospecting and recruiting. Over the past few years, LinkedIn Marketing Solutions has added many new features to take advantage of changing trends and help marketers better reach their goals.
Most of us have owned or used something that had hidden features we knew little or nothing about. Did you know the little arrow on your car’s fuel gauge points to which side your gas tank is on? Or that a red Solo cup can also serve as a measuring cup?
Leave it to the best digital marketing conference out there to take a massive in-person event (over 20,000 attendees annually) and turn it into a fully engaging and totally digital experience. Okay, maybe it wasn’t by choice, but HubSpot’s INBOUND 20 (held last week) showed why this conference has become THE must-attend event for marketing professionals looking for the latest innovations, actionable tactics and big ideas in automated marketing and sales. Continue reading “INBOUND 2020: Brainstorm’s Key Takeaway’s from HubSpot’s Virtual Conference”
Corporate videos are an engaging way to tell the story about your products or services. In this infographic, you can visualize the steps for creating corporate explainer video. Feel free to share this infographic on your own website or social media. Continue reading “Corporate Explainer Videos: How it all Gets Done”