Accu Data Workforce Solutions
![Client name](https://www.brainstormstudio.com/wp-content/uploads/2020/03/Workforce-Mobile.jpg)
Challenge
Accu Data is a payroll and human capital management solutions provider, serving small- to mid-sized businesses in the Tri-State area and beyond. Though their current client base was loyal, Accu Data needed help standing out in a crowd of large competitors. One key issue was an outdated website, which made it difficult for potential clients to discover Accu Data’s unique offerings.
Services Provided
- Inbound Marketing
- Website Development
- Video Production
- SEO & Paid Search
![Header text Here Workforce Website Design](https://www.brainstormstudio.com/wp-content/uploads/2020/03/AccudataBootmBanner-Website.jpg)
Solution
After auditing Accu Data’s website and their existing marketing strategies, we determined Accu Data’s cloud-based technology and dedicated, personal approach were key differentiators to highlight. We refreshed their website, not just to emphasize this new message, but to improve the user experience, with a responsive design, simpler navigation, videos and helpful resources. We also developed a strategic SEO and inbound marketing program that included informative blogs, guides, infographics and automated workflows to engage current and potential clients.
![Header text Here Workforce Print Collateral](https://www.brainstormstudio.com/wp-content/uploads/2020/03/AccudataMiddleBanner.jpg)
Results
Accu Data’s new website effectively communicated their value to prospects with a fresh and easy-to-navigate design that stood out against the competition. With improved usability and easy access to insightful content and business resources, Accu Data developed a steady stream of qualified leads while positioning itself as a trusted expert in their industry. The client also greatly improved their search engine rankings, with several Page One listings in Google.