The 5 Biggest Benefits of Blogging

Blogging is no longer just a forum for expressing random opinions. It is now a crucial component of any well-developed internet marketing plan. For a minute fraction of traditional publicity costs, blogs offer multiple advantages that can help businesses better position themselves to grow their business. Below are the five BIGGEST benefits of blogging:

1. Better Branding

Building a successful business involves more than just providing quality products or services. It also involves building a brand – a unique corporate identity that distills your company’s message, values, and personality. Business blogs are a great way to do this because blogging, in general, is more personal in tone than other types of writing. This allows you to send messages using a style and vocabulary that resonates with your specific audience. The tone can be friendly, casual, humorous, ironic, or all of the above – whatever helps your message get heard by the people you want to hear it.

2. Increased Visibility

Search engines look favorably on blogs because of their dynamic nature. Unlike most websites, blogs are consistently updated with news, articles, advice, and so on. Each time this happens, the search engines take notice and count these updates towards the overall grade they give to your website. A better grade from the search engines typically means more traffic, more leads, and ultimately, more sales!

3. A Larger Community

Businesses that understand the power of viral marketing will want to exploit the full potential of their company blogs. Blogs that provide truly valuable information to their target audiences are likely to get picked up, posted, forwarded, and tweeted throughout the social media-sphere. When this happens, blogging becomes a semi-automatic lead generation tool that can boost your bottom line with little management or effort.

4. Valuable Feedback

Competition is the name of the game in the world of business. Those who can consistently adapt to changing trends and respond to the needs of their customer base are the ones with the best chances of success. With blogs, businesses can more easily collect customer feedback through interactive commenting tools.

5. Enhanced Credibility

Blogging is a great way for businesses to explain what they do and to demonstrate expertise in their field. News, opinion, and how-to guides on trending topics help businesses position themselves as leaders in their industry. Establishing that expert status is important because it can help consumers gauge the overall quality of a company’s products or services.

Gone are the days when all a company needed for its online marketing efforts was a well-built website. To avoid getting "out-messaged" by eager and tech-savvy competitors, companies need to interact with clients and prospects in real time, using the latest interactive tools. In this context, the value of blogging can not be overstated.

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