RCN Telecom Services

RCN Telecom Services

Challenge

RCN Telecom is well known in multiple geographic markets for its residential offerings. To help expand its B2B presence (for both enterprises and SMBs) and generate new revenue, RCN needed to increase social awareness of its products and services – such as internet connectivity, hosted voice, managed security, etc.

Telecom-Eblast-Ipad

Solution

Brainstorm proposed a social media program to position RCN as a thought leader and trusted advisor and to foster social conversations among followers and key target audiences. Brainstorm created relevant and helpful content to appeal to RCN’s defined buyer personas, with the goal of adding value at every stage of the buyers’ journey.

Telecom Social Media Marketing

Results

In just the first 90 days of the RCN social media program, Brainstorm increased engagement on LinkedIn by 8% (the industry average is 2%), boosted Twitter and LinkedIn followers by over 10%, and increased the average time spent on web relevant web pages by 50%.

Telecom Digital Map Design
Telecom Brochures Design

Services Provided

To achieve the above results, Brainstorm incorporated a strategic mix of targeted services:

  • Social Media Management
  • Short-Form Articles
  • White Papers
  • Infographics
  • Social Listening
  • Off-Line Marketing Support

View Website

Hackensack Meridian Health

Hackensack Meridian Health

Medical Mobile Web Marketing

Project Overview

Hackensack Meridian Health is the most comprehensive and truly integrated healthcare network in New Jersey. Its network includes 16 hospitals, two academic medical centers, two children’s hospitals, nine community hospitals, over 100 ambulatory care centers and multiple surgery centers. Network staff includes 28,000 team members and over 6,000 physicians. Hackensack Meridian relies on Brainstorm Studio to develop its annual online report websites.

  • UI/UX Design
  • WordPress-based website development
  • Custom interactive enhancements

View Website

Medical Website Development for Tablets

The Workflow

Brainstorm Studio works in close partnership with Hackensack Meridian Health’s agency of record to develop each of its annual report websites. The sites are custom coded within a Wordpress framework and contain over 50 pages of original written content and imagery. To manage the project, Brainstorm employs an agile methodology, using InVisionapp and Basecamp software to connect team members from the three organization involved.

Medical Website Development

Data Storage Corporation

Data Storage Corporation

Challenge

Data Storage Corporation (DSC) is one the nation’s leading managed solutions providers for businesses that run on IBM Power Systems. After recent business acquisitions, DSC needed to re-brand their company, raise brand awareness and drive qualified leads to increase revenue for their cloud solutions division.

Solution

Brainstorm planned and executed an inbound marketing program, delivering highly relevant content to prospects at various stages in the buyers’ journey. The content included articles, guides, white papers, videos and webinars . The campaigns were managed with HubSpot  software and integrated with Salesforce CRM.

Data Storage Corporation

Results

The inbound marketing program proved to be successful in delivering highly qualified and cost-effective leads. In the first quarter of 2017, leads were increased by 200% year-over-year, and the $50k marketing investment resulted in $350k in sales.

Anthony Scotto Restaurants

Anthony Scotto Restaurants

Challenge

Anthony Scotto Restaurants is Long Island’s premier restaurant group, known for innovative cuisine and fine dining experiences. The client needed a marketing strategy to keep their restaurants at the top of mind for high-end patrons looking for luxurious dining experiences and venues for hosting private events.

Restaurant Responsive Website Design

Solution

Brainstorm designed the group’s multiple websites and implemented a digital marketing and social media program to promote the restaurants’ unique offerings, happenings and special events. The tactics included: WordPress-based websites, email marketing, social media, photography, video, mobile-app design and loyalty program management.

Restaurant Mobile Website Design

Results

With Brainstorm at the helm of its marketing efforts, Anthony Scotto Restaurants has dramatically expanded its reach and reputation over the last decade. The groups’ three steakhouses continue to be Long Island hot spots. The Brainstorm team also helped the group with the highly successful launch of their new large-scale restaurant and catering venue – One North Mediterranean Soul.

Restaurant Digital Screen Design

Office Furniture Direct

Office Furniture Direct

Office Furniture Direct Desktop

Long Island’s Largest Office Furniture Showroom

When Office Furniture Direct (OFD) decided they needed a next-level agency to support their growing business, they called on Brainstorm. We rebuilt their site from the ground up using Magento CMS and provided PPC, SEO and content marketing services to help grow their online audience.

  • Magento-based Website
  • Search Engine Marketing (SEO)
  • Local Optimization
  • Pay-per-click Marketing (PPC)
  • Blog Writing

View Website

OFD Smartphone

Results

Through the successful management of its SEO and Adwords campaigns, Brainstorm has helped OFD dramatically increase impressions, hits, and overall customer awareness. Consistent A/B testing and Adwords enhancements have increased website conversions by over 300% while lowering the average cost-per-click. OFD has consistently dominated its competition on the web while consolidating its reputation as Long Island’s premier office furniture showroom.

OFD 3up

Wheatley Plaza

Wheatley Plaza

Wheatley Plaza Smartphones

Project Overview

Located in Greenvale, New York, Wheatley Plaza is a lifestyle shopping center featuring fashion, jewelry, beauty, and gifts. Castagna Realty, Wheatley Plaza’s parent company, hired Brainstorm to build a custom website for Wheatley Plaza that could be easily managed by Castagna’s staff and updated in coordination with new store openings, events, and promotions.

  • Custom WordPress Website Development
  • Interactive Map Tool
  • 30+ Store Pages with Custom Content Management System

View Website

Wheatley Plaza- Laptop

Content Management Made Easy

Built in WordPress with a homemade theme and some uniquely customized plugins, the Wheatley Plaza website manages to be both “light” from a coding perspective yet highly user-friendly. Castagna staff regularly adds new stores to the site’s interactive map along with new events and promotions. With its simple but versatile CMS, the site remains visually powerful and structurally coherent despite ongoing client-side updates.

Wheatley Plaza 2up

Frassanito Jewelers

Frassanito Jewelers

Frassanito Website Magento Design

Pure Elegance…

Beloved Long Island jewelry store, Frassanito Jewelers, has been a client of Brainstorm for close to 10 years now. We’ve designed and redesigned their website, managed their email marketing, and developed a variety of print and web collateral. The website features lines of top jewelry designers, including Hearts On Fire, Forevermark, Elizabeth Showers and more.

  • Magento-based Ecommerce System
  • WordPress Blog
  • Email Marketing

View Website

Responsive Website Design

Luxurious Results

Brainstorm has been a trusted partner to the Frassanito team throughout the inception and evolution of its online marketing efforts. Now on its third major iteration, the Frassanito website features a Magento 2.0 framework and customized brand management system.

Frassanito Jewelers Responsive Design

CA Technologies: Performance Management

CA Technologies: Performance Management

Challenge

Prompted by the success of an earlier dimensional mailer campaign executed by Brainstorm, CA Technologies approached us to develop a new promotion for CA Performance Management. The goal was to show communications service providers (CSPs) how this new tool for monitoring mega-sized networks will not only help offer superior network performance
, but will also drive profitable revenue growth.

CA Marketing Ad Campaign

Solution

Inspired by CA Performance Management’s flexible dashboard, Brainstorm designed a promotional mailer with a car thematic, demonstrating how this tool puts CSPs in the driver’s seat. Support copy detailed how CA Performance Management helps them monitor their entire network and speed problem solving, while also highlighting its revenue-generating possibilities. Included in the mailer was a useful—and thematically tied—high-end premium: an emergency roadside kit to solve troublesome issues when they’re on the go!

Data Storage Mobile

Results

CA shipped the mailer to 350 prospects. Sales teams followed up with each recipient and gained 77 (22%) new prospects that showed an interest in purchasing. Among the interested CSPs was a large telecommunications firm that has long been a key prospect for CA.

  • Concept development
  • Creative direction
  • Promotional item research and acquisition
  • Package design, production, assembly and fulfillment
  • Printing and mailing

RNC Industries

RNC Industries

Construction Company Logo Design

Project Overview

RNC Industries provides integrated concrete construction services in New York City and the surrounding areas. RNC hired Brainstorm to re-brand the company and develop an enterprise level responsive website. The project began with the development of a new corporate identity and brand messaging. The website includes on-site photography and highlights of RNC’s extensive portfolio of high-end commercial development projects.

  • Corporate Identity
  • Brand Messaging
  • WordPress Website
  • On-site Photography

View Website

Custom Construction Photogtaphy

Results

Since the new logo and website design, RNC has shown significant growth in the New York City market. The website has proven to be a helpful tool for showcasing RNC’s capabilities, projects and client references.

Construction Responsive Website Design

Brocade Communication Systems

Brocade Communication Systems

Challenge

Brocade, a global IT networking solutions company, came to Brainstorm in need of a compelling video that would effectively position the brand as a viable source for networking technology for the healthcare sector. Previous attempts at videos for this sector hadn’t properly positioned the brand.

Healthcare Video Production

Solution

After in-depth discussions with the client, we scripted a narrative for the video that elevated the human level while highlighting Brocade’s unique business value. With sign-off from the client, our video team brought the script to life, marrying dynamic motion graphics with imagery from Brocade’s extensive iconographic library. The finished video was completed on schedule for display on the corporate website and at trade shows.

Healthcare Video Marketing

Results

Working on a tight deadline, Brainstorm delivered a video that came in on time, on budget, and beyond expectations. The client said that no vendor had ever been as successful in picking up their visual language so quickly, utilizing their brand in a creative way to impactfully deliver their message. Services provided included:

  • Scripting
  • Storyboarding
  • Audio casting and recording
  • Creative production
  • Animation
  • Sound design

Let’s Brainstorm

Looking to get started on a project? Have some questions about how we work?

Call us at (631) 367-1000 or send us a message.

Contact us