Essentium 3D

Essentium 3D

Mobile design for 3D printing company

Challenge

Essentium is a manufacturer of innovative industrial 3D printers and materials, serving a variety of large organizations across the globe. Recently, the company experienced rapid growth, in large part because of its HSE 3D Printers, which feature breakthrough speed and accuracy. Their website, however, fell short on capturing the innovative, forward-thinking company Essentium is. They needed a marketing agency that excels in web development and understands high-tech and manufacturing sectors.
Services Provided:

  • Inbound Marketing
  • Website Development
  • SEO & Paid Search
  • Collateral Design

View Website

Solution

Our web design team developed a custom WordPress site with the user experience in mind, mapping out the site flow to ensure visitors can find the products and resources they’re looking for easily. We also populated the site with information to guide manufacturers through the buyer’s journey, including product comparisons, materials finder and an ROI calculator. Along with web development, we also initiated SEO and inbound marketing programs, providing educational content, from blogs to webinars to white papers, plus email workflows that highlight the benefits of using Essentium’s HSE printer and materials for specific applications.

Responsive Design for the Technology Sector

Results

After the website and inbound programs were launched, website traffic increased by 52% in just three months. The average time spent on the website increased 50%, demonstrating the site’s content proved more engaging to the audience. Most importantly, there was a 94% increase in leads for the first quarter of the inbound marketing program, compared to the previous quarter.

AccuData Workforce Solutions

Accu Data Workforce Solutions

Client name

Challenge

Accu Data is a payroll and human capital management solutions provider, serving small- to mid-sized businesses in the Tri-State area and beyond. Though their current client base was loyal, Accu Data needed help standing out in a crowd of large competitors. One key issue was an outdated website, which made it difficult for potential clients to discover Accu Data’s unique offerings.

Services Provided

  • Inbound Marketing
  • Website Development
  • Video Production
  • SEO & Paid Search

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Workforce Website Design

Solution

After auditing Accu Data’s website and their existing marketing strategies, we determined Accu Data’s cloud-based technology and dedicated, personal approach were key differentiators to highlight. We refreshed their website, not just to emphasize this new message, but to improve the user experience, with a responsive design, simpler navigation, videos and helpful resources. We also developed a strategic SEO and inbound marketing program that included informative blogs, guides, infographics and automated workflows to engage current and potential clients.

Workforce Print Collateral

Results

Accu Data’s new website effectively communicated their value to prospects with a fresh and easy-to-navigate design that stood out against the competition. With improved usability and easy access to insightful content and business resources, Accu Data developed a steady stream of qualified leads while positioning itself as a trusted expert in their industry. The client also greatly improved their search engine rankings, with several Page One listings in Google.

Wave Broadband

Wave Broadband

Client name

Overview

Wave Business is a leading provider of business-class broadband solutions, serving West Coast businesses of all sizes. Wave turned to Brainstorm for strategies to help build awareness of their internet and voice solutions, boost social media engagement, and increase business leads.

Services Provided:

  • Content Marketing
  • Email Campaigns
  • Social Media
  • Paid Search

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Wave Technology Mobile Web Design

Solution

We developed and implemented an aggressive multi-channel, digital lead generation program, consisting of email campaigns promoting new offers, plus programmatic display and paid search ads. We also created articles and white papers on high-interest industry topics and trends, which presented Wave as a thought leader in the communications services space. Through it all, we managed all social media posts and interactions to keep users informed and engaged. This digital program has helped Wave build its brand awareness, promote its key services, and increase new business leads.

Results

Our social media push resulted in a substantial growth in followers, engagement and post clicks. Net follower growth on Twitter rose 604% and on LinkedIn, it rose 258%. Paid search ad campaigns delivered a steady stream of leads per month, and our inbound marketing materials increased website traffic significantly, as well as the average time spent on the site.

Digital Whitepaper Marketing

Digital Transitions

Digital Transitions

Challenge

Digital Transitions, a New York-based provider of high-end photography and scanning equipment, came to Brainstorm Studio looking to update their existing websites and expand into other markets. Key goals included unifying the brand identity, creating unique sites for the company’s various divisions, integrating more advanced e-commerce functionality, promoting the company’s workshops and events, and developing a CMS-based “Photographer Spotlight” that allowed the DT team to showcase emerging talent.

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Website Design: DT Commercial Photo

Solution

The Brainstorm and Digital Transitions teams first redesigned the company’s commercial website. A logo and brand identity package were created and the WordPress-based site was re-engineered and optimized for improved performance. A similar re-branding and redevelopment project was then undertaken for the company’s Cultural Heritage division. Finally, a parent company website was built as a gateway to the various divisions. Site enhancements included: animated responsive banners, a new online software license management system, better overall integration with the Salesforce CRM and much more.

Results

As the Brainstorm/DT partnership continues to evolve, we’re thrilled to help the company expand market share within the high-end photography and imagine market. As each new challenge arises, our teams come together to brainstorm new ideas, iterate enhanced website functionality, and create high-impact digital experiences that benefit the company’s bottom line.

RCN Telecom Services

RCN Telecom Services

Challenge

RCN Telecom is well known in multiple geographic markets for its residential offerings. To help expand its B2B presence (for both enterprises and SMBs) and generate new revenue, RCN needed to increase social awareness of its products and services – such as internet connectivity, hosted voice, managed security, etc.

Telecom-Eblast-Ipad

Solution

Brainstorm proposed a social media program to position RCN as a thought leader and trusted advisor and to foster social conversations among followers and key target audiences. Brainstorm created relevant and helpful content to appeal to RCN’s defined buyer personas, with the goal of adding value at every stage of the buyers’ journey.

Telecom Social Media Marketing

Results

In just the first 90 days of the RCN social media program, Brainstorm increased engagement on LinkedIn by 8% (the industry average is 2%), boosted Twitter and LinkedIn followers by over 10%, and increased the average time spent on web relevant web pages by 50%.

Telecom Digital Map Design
Telecom Brochures Design

Services Provided

To achieve the above results, Brainstorm incorporated a strategic mix of targeted services:

  • Social Media Management
  • Short-Form Articles
  • White Papers
  • Infographics
  • Social Listening
  • Off-Line Marketing Support

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Data Storage Corporation

Data Storage Corporation

Challenge

Data Storage Corporation (DSC) is one the nation’s leading managed solutions providers for businesses that run on IBM Power Systems. After recent business acquisitions, DSC needed to re-brand their company, raise brand awareness and drive qualified leads to increase revenue for their cloud solutions division.

Solution

Brainstorm planned and executed an inbound marketing program, delivering highly relevant content to prospects at various stages in the buyers’ journey. The content included articles, guides, white papers, videos and webinars . The campaigns were managed with HubSpot  software and integrated with Salesforce CRM.

Data Storage Corporation

Results

The inbound marketing program proved to be successful in delivering highly qualified and cost-effective leads. In the first quarter of 2017, leads were increased by 200% year-over-year, and the $50k marketing investment resulted in $350k in sales.

Brocade Communication Systems

Brocade Communication Systems

Challenge

Brocade, a global IT networking solutions company, came to Brainstorm in need of a compelling video that would effectively position the brand as a viable source for networking technology for the healthcare sector. Previous attempts at videos for this sector hadn’t properly positioned the brand.

Healthcare Video Production

Solution

After in-depth discussions with the client, we scripted a narrative for the video that elevated the human level while highlighting Brocade’s unique business value. With sign-off from the client, our video team brought the script to life, marrying dynamic motion graphics with imagery from Brocade’s extensive iconographic library. The finished video was completed on schedule for display on the corporate website and at trade shows.

Healthcare Video Marketing

Results

Working on a tight deadline, Brainstorm delivered a video that came in on time, on budget, and beyond expectations. The client said that no vendor had ever been as successful in picking up their visual language so quickly, utilizing their brand in a creative way to impactfully deliver their message. Services provided included:

  • Scripting
  • Storyboarding
  • Audio casting and recording
  • Creative production
  • Animation
  • Sound design

Let’s Brainstorm

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