Wave Broadband

Wave Broadband

Client name

Overview

Wave Business is a leading provider of business-class broadband solutions, serving West Coast businesses of all sizes. Wave turned to Brainstorm for strategies to help build awareness of their internet and voice solutions, boost social media engagement, and increase business leads.

Services Provided:

  • Content Marketing
  • Email Campaigns
  • Social Media
  • Paid Search

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Wave Technology Mobile Web Design

Solution

We developed and implemented an aggressive multi-channel, digital lead generation program, consisting of email campaigns promoting new offers, plus programmatic display and paid search ads. We also created articles and white papers on high-interest industry topics and trends, which presented Wave as a thought leader in the communications services space. Through it all, we managed all social media posts and interactions to keep users informed and engaged. This digital program has helped Wave build its brand awareness, promote its key services, and increase new business leads.

Results

Our social media push resulted in a substantial growth in followers, engagement and post clicks. Net follower growth on Twitter rose 604% and on LinkedIn, it rose 258%. Paid search ad campaigns delivered a steady stream of leads per month, and our inbound marketing materials increased website traffic significantly, as well as the average time spent on the site.

Digital Whitepaper Marketing

Data Storage Corporation

Data Storage Corporation

Challenge

Data Storage Corporation (DSC) is one the nation’s leading managed solutions providers for businesses that run on IBM Power Systems. After recent business acquisitions, DSC needed to re-brand their company, raise brand awareness and drive qualified leads to increase revenue for their cloud solutions division.

Solution

Brainstorm planned and executed an inbound marketing program, delivering highly relevant content to prospects at various stages in the buyers’ journey. The content included articles, guides, white papers, videos and webinars . The campaigns were managed with HubSpot  software and integrated with Salesforce CRM.

Data Storage Corporation

Results

The inbound marketing program proved to be successful in delivering highly qualified and cost-effective leads. In the first quarter of 2017, leads were increased by 200% year-over-year, and the $50k marketing investment resulted in $350k in sales.

CA Technologies: Performance Management

CA Technologies: Performance Management

Challenge

Prompted by the success of an earlier dimensional mailer campaign executed by Brainstorm, CA Technologies approached us to develop a new promotion for CA Performance Management. The goal was to show communications service providers (CSPs) how this new tool for monitoring mega-sized networks will not only help offer superior network performance
, but will also drive profitable revenue growth.

CA Marketing Ad Campaign

Solution

Inspired by CA Performance Management’s flexible dashboard, Brainstorm designed a promotional mailer with a car thematic, demonstrating how this tool puts CSPs in the driver’s seat. Support copy detailed how CA Performance Management helps them monitor their entire network and speed problem solving, while also highlighting its revenue-generating possibilities. Included in the mailer was a useful—and thematically tied—high-end premium: an emergency roadside kit to solve troublesome issues when they’re on the go!

Data Storage Mobile

Results

CA shipped the mailer to 350 prospects. Sales teams followed up with each recipient and gained 77 (22%) new prospects that showed an interest in purchasing. Among the interested CSPs was a large telecommunications firm that has long been a key prospect for CA.

  • Concept development
  • Creative direction
  • Promotional item research and acquisition
  • Package design, production, assembly and fulfillment
  • Printing and mailing

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