Case Study

Brainstorm Helps 3D Printer Manufacturer Increase
Website Traffic and Inbound Leads

The Company

Essentium is a manufacturer of innovative industrial-grade 3D printers and materials, serving a variety of government agencies and large organizations across the globe in aerospace, defense, biomedical, and electronic manufacturing applications, among others.

Essentium's version of 3D printing technology, called High Speed Extrusion, is bigger, better, faster, and more accurate than most competitive systems, delivering several performance advantages. Their website and marketing strategy, however, undersold the company.

Mobile design for 3D printing company

The Challenge

Essentium saw organic growth after winning several government contracts, and management was seeking to leverage those successes to further accelerate growth in the commercial sector. The company website showcased its technology well enough, but it fell short on capturing the forward-thinking strategic partnership and exciting development opportunities that Essentium offered. As a result, the website generated minimal traffic and had a limited impact on sales.

Management needed a nimble, inbound marketing and web development agency that understood high-tech and manufacturing to drive qualified web traffic, increase brand awareness, and increase lead generation. Essentium called Brainstorm.

Services Provided
Website Development, Inbound Marketing and Paid Search

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The Solution

First, our web development team conducted a thorough discovery to understand Essentium's business, goals, target audience, and competition. That gave us the data needed to plan and build a custom WordPress website with a user-first experience in mind; one that would enable visitors to easily find the products and technical resources they're looking for.

Next, our SEO and technical writing team worked with subject matter experts to populate the site with content intended to help educate engineers and prospects learn how Essentium's unique brand of 3D printing technology and materials could solve their problems and support their applications. The written content included blogs, design tips and material selection guides, white papers, technology comparisons, and customer case studies-all optimized for search engines (SEO) and coupled with a paid search campaign to boost qualified traffic. Each piece contained a call-to-action with links to forms to download gated content. Captured lead information is then ranked with an advanced HubSpot lead scoring system to prioritize prospects and alert the sales team.

Then, we used automated email workflows (also through HubSpot) as the foundation of an inbound marketing program. Leads captured from content downloads were nurtured through a coordinated series of emails designed to guide the buyers' journey and move them to a conversation with the Essentium sales team. All of the contact data was automatically synced from HubSpot to Salesforce CRM, ensuring the sales team had accurate prospect information and intelligence.

HubSpot + Salesforce

The Results

After the website and inbound marketing programs were launched, site traffic increased by 135% compared to the prior year. The average time spent on the website also increased 50%, demonstrating the site's enhanced content proved more engaging to the audience. More importantly, there was a 52% increase in leads for the first year of the inbound marketing program as compared to the previous year. Finally, the end result was a measurable 55% increase in sales, from marketing activities, plus a pipeline full of prospects for future sales.

More Conversions


More Traffic



Increase in Leads

More Sales


More Sales

The Bay Terrace

The Bay Terrace


The Bay Terrace is a 300,000-square-foot, open shopping mall in Queens, New York featuring nearly 60 stores. For years, the two-level mall has been a mainstay in the Bayside, New York area, attracting hundreds of thousands of visitors a year. Their website, however, was antiquated. They came to Brainstorm to revamp their site by adding an interactive map and highlighting their existing stores. They also wanted to use the site to promote vacant properties.

Restaurant Responsive Website Design


Brainstorm built a highly customized, interactive website, consisting of a searchable map that allows visitors to locate stores, to zoom in and out for wayfinding, and to link to store information in the store directly. We also included a movies page for the mall’s AMC Theater, with a custom feed showing times, synopses, ticket availability and upcoming films. For The Bay Terrace management team, we also provided a user-friendly content management system, allowing the client to update vacancies, add new stores to the directory, swap out imagery and replace text as needed.

Shopping Center Mobile Website Design


After the website launched, traffic significantly increased, as did the average time spent exploring the site. Visitors have responded very positively, finding the content on the site to be more engaging, more informational and simpler to navigate.

Restaurant Digital Screen Design

Digital Transitions

Digital Transitions


Digital Transitions, a New York-based provider of high-end photography and scanning equipment, came to Brainstorm Studio looking to update their existing websites and expand into other markets. Key goals included unifying the brand identity, creating unique sites for the company’s various divisions, integrating more advanced e-commerce functionality, promoting the company’s workshops and events, and developing a CMS-based “Photographer Spotlight” that allowed the DT team to showcase emerging talent.

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Website Design: DT Commercial Photo


The Brainstorm and Digital Transitions teams first redesigned the company’s commercial website. A logo and brand identity package were created and the WordPress-based site was re-engineered and optimized for improved performance. A similar re-branding and redevelopment project was then undertaken for the company’s Cultural Heritage division. Finally, a parent company website was built as a gateway to the various divisions. Site enhancements included: animated responsive banners, a new online software license management system, better overall integration with the Salesforce CRM and much more.


As the Brainstorm/DT partnership continues to evolve, we’re thrilled to help the company expand market share within the high-end photography and imagine market. As each new challenge arises, our teams come together to brainstorm new ideas, iterate enhanced website functionality, and create high-impact digital experiences that benefit the company’s bottom line.

Wheatley Plaza

Wheatley Plaza

Wheatley Plaza Smartphones

Project Overview

Located in Greenvale, New York, Wheatley Plaza is a lifestyle shopping center featuring fashion, jewelry, beauty, and gifts. Castagna Realty, Wheatley Plaza’s parent company, hired Brainstorm to build a custom website for Wheatley Plaza that could be easily managed by Castagna’s staff and updated in coordination with new store openings, events, and promotions.

  • Custom WordPress Website Development
  • Interactive Map Tool
  • 30+ Store Pages with Custom Content Management System

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Wheatley Plaza- Laptop

Content Management Made Easy

Built in WordPress with a homemade theme and some uniquely customized plugins, the Wheatley Plaza website manages to be both “light” from a coding perspective yet highly user-friendly. Castagna staff regularly adds new stores to the site’s interactive map along with new events and promotions. With its simple but versatile CMS, the site remains visually powerful and structurally coherent despite ongoing client-side updates.

Wheatley Plaza 2up

Frassanito Jewelers

Frassanito Jewelers

Frassanito Website Magento Design

Pure Elegance…

Beloved Long Island jewelry store, Frassanito Jewelers, has been a client of Brainstorm for close to 10 years now. We’ve designed and redesigned their website, managed their email marketing, and developed a variety of print and web collateral. The website features lines of top jewelry designers, including Hearts On Fire, Forevermark, Elizabeth Showers and more.

  • Magento-based Ecommerce System
  • WordPress Blog
  • Email Marketing

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Responsive Website Design

Luxurious Results

Brainstorm has been a trusted partner to the Frassanito team throughout the inception and evolution of its online marketing efforts. Now on its third major iteration, the Frassanito website features a Magento 2.0 framework and customized brand management system.

Frassanito Jewelers Responsive Design

Let’s Brainstorm

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