Wave Broadband

Overview

Wave Business is a leading provider of business-class broadband solutions, serving West Coast businesses of all sizes. Wave turned to Brainstorm for strategies to help build awareness of their internet and voice solutions, boost social media engagement, and increase business leads.

Services Provided:

Content Marketing
Email Campaigns
Social Media
Paid Search

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Solution

We developed and implemented an aggressive multi-channel, digital lead generation program, consisting of email campaigns promoting new offers, plus programmatic display and paid search ads. We also created articles and white papers on high-interest industry topics and trends, which presented Wave as a thought leader in the communications services space. Through it all, we managed all social media posts and interactions to keep users informed and engaged. This digital program has helped Wave build its brand awareness, promote its key services, and increase new business leads.

Results

Our social media push resulted in a substantial growth in followers, engagement and post clicks. Net follower growth on Twitter rose 604% and on LinkedIn, it rose 258%. Paid search ad campaigns delivered a steady stream of leads per month, and our inbound marketing materials increased website traffic significantly, as well as the average time spent on the site.

RCN Telecom Services

Challenge

RCN Telecom is well known in multiple geographic markets for its residential offerings. To help expand its B2B presence (for both enterprises and SMBs) and generate new revenue, RCN needed to increase social awareness of its products and services – such as internet connectivity, hosted voice, managed security, etc.

Solution

Brainstorm proposed a social media program to position RCN as a thought leader and trusted advisor and to foster social conversations among followers and key target audiences. Brainstorm created relevant and helpful content to appeal to RCN’s defined buyer personas, with the goal of adding value at every stage of the buyers’ journey.

Results

In just the first 90 days of the RCN social media program, Brainstorm increased engagement on LinkedIn by 8% (the industry average is 2%), boosted Twitter and LinkedIn followers by over 10%, and increased the average time spent on web relevant web pages by 50%.

Services Provided

To achieve the above results, Brainstorm incorporated a strategic mix of targeted services:

Social Media Management
Short-Form Articles
White Papers
Infographics
Social Listening
Off-Line Marketing Support

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Brocade Communication Systems

Challenge

Brocade, a global IT networking solutions company, came to Brainstorm in need of a compelling video that would effectively position the brand as a viable source for networking technology for the healthcare sector. Previous attempts at videos for this sector hadn’t properly positioned the brand.

Solution

After in-depth discussions with the client, we scripted a narrative for the video that elevated the human level while highlighting Brocade’s unique business value. With sign-off from the client, our video team brought the script to life, marrying dynamic motion graphics with imagery from Brocade’s extensive iconographic library. The finished video was completed on schedule for display on the corporate website and at trade shows.

Results

Working on a tight deadline, Brainstorm delivered a video that came in on time, on budget, and beyond expectations. The client said that no vendor had ever been as successful in picking up their visual language so quickly, utilizing their brand in a creative way to impactfully deliver their message. Services provided included:

Scripting
Storyboarding
Audio casting and recording
Creative production
Animation
Sound design

Wave Broadband

Overview

Solution

Results

RCN Telecom Services

Challenge

Solution

Results

Services Provided

Brocade Communication Systems

Challenge

Solution

Results

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