Case Study

Brainstorm Helps 3D Printer Manufacturer Increase
Website Traffic and Inbound Leads

The Company

Essentium is a manufacturer of innovative industrial-grade 3D printers and materials, serving a variety of government agencies and large organizations across the globe in aerospace, defense, biomedical, and electronic manufacturing applications, among others.

Essentium's version of 3D printing technology, called High Speed Extrusion, is bigger, better, faster, and more accurate than most competitive systems, delivering several performance advantages. Their website and marketing strategy, however, undersold the company.

Mobile design for 3D printing company

The Challenge

Essentium saw organic growth after winning several government contracts, and management was seeking to leverage those successes to further accelerate growth in the commercial sector. The company website showcased its technology well enough, but it fell short on capturing the forward-thinking strategic partnership and exciting development opportunities that Essentium offered. As a result, the website generated minimal traffic and had a limited impact on sales.

Management needed a nimble, inbound marketing and web development agency that understood high-tech and manufacturing to drive qualified web traffic, increase brand awareness, and increase lead generation. Essentium called Brainstorm.

Services Provided
Website Development, Inbound Marketing and Paid Search

View Website

The Solution

First, our web development team conducted a thorough discovery to understand Essentium's business, goals, target audience, and competition. That gave us the data needed to plan and build a custom WordPress website with a user-first experience in mind; one that would enable visitors to easily find the products and technical resources they're looking for.

Next, our SEO and technical writing team worked with subject matter experts to populate the site with content intended to help educate engineers and prospects learn how Essentium's unique brand of 3D printing technology and materials could solve their problems and support their applications. The written content included blogs, design tips and material selection guides, white papers, technology comparisons, and customer case studies-all optimized for search engines (SEO) and coupled with a paid search campaign to boost qualified traffic. Each piece contained a call-to-action with links to forms to download gated content. Captured lead information is then ranked with an advanced HubSpot lead scoring system to prioritize prospects and alert the sales team.

Then, we used automated email workflows (also through HubSpot) as the foundation of an inbound marketing program. Leads captured from content downloads were nurtured through a coordinated series of emails designed to guide the buyers' journey and move them to a conversation with the Essentium sales team. All of the contact data was automatically synced from HubSpot to Salesforce CRM, ensuring the sales team had accurate prospect information and intelligence.

HubSpot + Salesforce

The Results

After the website and inbound marketing programs were launched, site traffic increased by 135% compared to the prior year. The average time spent on the website also increased 50%, demonstrating the site's enhanced content proved more engaging to the audience. More importantly, there was a 52% increase in leads for the first year of the inbound marketing program as compared to the previous year. Finally, the end result was a measurable 55% increase in sales, from marketing activities, plus a pipeline full of prospects for future sales.

More Conversions


More Traffic



Increase in Leads

More Sales


More Sales

AccuData Workforce Solutions

Accu Data Workforce Solutions

Client name


Accu Data is a payroll and human capital management solutions provider, serving small- to mid-sized businesses in the Tri-State area and beyond. Though their current client base was loyal, Accu Data needed help standing out in a crowd of large competitors. One key issue was an outdated website, which made it difficult for potential clients to discover Accu Data’s unique offerings.

Services Provided

  • Inbound Marketing
  • Website Development
  • Video Production
  • SEO & Paid Search

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Workforce Website Design


After auditing Accu Data’s website and their existing marketing strategies, we determined Accu Data’s cloud-based technology and dedicated, personal approach were key differentiators to highlight. We refreshed their website, not just to emphasize this new message, but to improve the user experience, with a responsive design, simpler navigation, videos and helpful resources. We also developed a strategic SEO and inbound marketing program that included informative blogs, guides, infographics and automated workflows to engage current and potential clients.

Workforce Print Collateral


Accu Data’s new website effectively communicated their value to prospects with a fresh and easy-to-navigate design that stood out against the competition. With improved usability and easy access to insightful content and business resources, Accu Data developed a steady stream of qualified leads while positioning itself as a trusted expert in their industry. The client also greatly improved their search engine rankings, with several Page One listings in Google.

Wave Broadband

Wave Broadband

Client name


Wave Business is a leading provider of business-class broadband solutions, serving West Coast businesses of all sizes. Wave turned to Brainstorm for strategies to help build awareness of their internet and voice solutions, boost social media engagement, and increase business leads.

Services Provided:

  • Content Marketing
  • Email Campaigns
  • Social Media
  • Paid Search

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Wave Technology Mobile Web Design


We developed and implemented an aggressive multi-channel, digital lead generation program, consisting of email campaigns promoting new offers, plus programmatic display and paid search ads. We also created articles and white papers on high-interest industry topics and trends, which presented Wave as a thought leader in the communications services space. Through it all, we managed all social media posts and interactions to keep users informed and engaged. This digital program has helped Wave build its brand awareness, promote its key services, and increase new business leads.


Our social media push resulted in a substantial growth in followers, engagement and post clicks. Net follower growth on Twitter rose 604% and on LinkedIn, it rose 258%. Paid search ad campaigns delivered a steady stream of leads per month, and our inbound marketing materials increased website traffic significantly, as well as the average time spent on the site.

Digital Whitepaper Marketing

Digital Transitions

Digital Transitions


Digital Transitions, a New York-based provider of high-end photography and scanning equipment, came to Brainstorm Studio looking to update their existing websites and expand into other markets. Key goals included unifying the brand identity, creating unique sites for the company’s various divisions, integrating more advanced e-commerce functionality, promoting the company’s workshops and events, and developing a CMS-based “Photographer Spotlight” that allowed the DT team to showcase emerging talent.

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Website Design: DT Commercial Photo


The Brainstorm and Digital Transitions teams first redesigned the company’s commercial website. A logo and brand identity package were created and the WordPress-based site was re-engineered and optimized for improved performance. A similar re-branding and redevelopment project was then undertaken for the company’s Cultural Heritage division. Finally, a parent company website was built as a gateway to the various divisions. Site enhancements included: animated responsive banners, a new online software license management system, better overall integration with the Salesforce CRM and much more.


As the Brainstorm/DT partnership continues to evolve, we’re thrilled to help the company expand market share within the high-end photography and imagine market. As each new challenge arises, our teams come together to brainstorm new ideas, iterate enhanced website functionality, and create high-impact digital experiences that benefit the company’s bottom line.

Let’s Brainstorm

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