Essentium

Essentium

Mobile design for 3D printing company

Challenge

Essentium is a manufacturer of innovative industrial 3D printers and materials, serving a variety of large organizations across the globe. Recently, the company experienced rapid growth, in large part because of its HSE 3D Printers, which feature breakthrough speed and accuracy. Their website, however, fell short on capturing the innovative, forward-thinking company Essentium is. They needed a marketing agency that excels in web development and understands high-tech and manufacturing sectors.
Services Provided:

  • Inbound Marketing
  • Website Development
  • SEO & Paid Search
  • Collateral Design

View Website

Solution

Our web design team developed a custom WordPress site with the user experience in mind, mapping out the site flow to ensure visitors can find the products and resources they’re looking for easily. We also populated the site with information to guide manufacturers through the buyer’s journey, including product comparisons, materials finder and an ROI calculator. Along with web development, we also initiated SEO and inbound marketing programs, providing educational content, from blogs to webinars to white papers, plus email workflows that highlight the benefits of using Essentium’s HSE printer and materials for specific applications.

Responsive Design for the Technology Sector

Results

After the website and inbound programs were launched, website traffic increased by 52% in just three months. The average time spent on the website increased 50%, demonstrating the site’s content proved more engaging to the audience. Most importantly, there was a 94% increase in leads for the first quarter of the inbound marketing program, compared to the previous quarter.

Wave Broadband

Wave Broadband

Client name

Overview

Wave Business is a leading provider of business-class broadband solutions, serving West Coast businesses of all sizes. Wave turned to Brainstorm for strategies to help build awareness of their internet and voice solutions, boost social media engagement, and increase business leads.

Services Provided:

  • Content Marketing
  • Email Campaigns
  • Social Media
  • Paid Search

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Wave Technology Mobile Web Design

Solution

We developed and implemented an aggressive multi-channel, digital lead generation program, consisting of email campaigns promoting new offers, plus programmatic display and paid search ads. We also created articles and white papers on high-interest industry topics and trends, which presented Wave as a thought leader in the communications services space. Through it all, we managed all social media posts and interactions to keep users informed and engaged. This digital program has helped Wave build its brand awareness, promote its key services, and increase new business leads.

Results

Our social media push resulted in a substantial growth in followers, engagement and post clicks. Net follower growth on Twitter rose 604% and on LinkedIn, it rose 258%. Paid search ad campaigns delivered a steady stream of leads per month, and our inbound marketing materials increased website traffic significantly, as well as the average time spent on the site.

Digital Whitepaper Marketing

RCN Telecom Services

RCN Telecom Services

Challenge

RCN Telecom is well known in multiple geographic markets for its residential offerings. To help expand its B2B presence (for both enterprises and SMBs) and generate new revenue, RCN needed to increase social awareness of its products and services – such as internet connectivity, hosted voice, managed security, etc.

Telecom-Eblast-Ipad

Solution

Brainstorm proposed a social media program to position RCN as a thought leader and trusted advisor and to foster social conversations among followers and key target audiences. Brainstorm created relevant and helpful content to appeal to RCN’s defined buyer personas, with the goal of adding value at every stage of the buyers’ journey.

Telecom Social Media Marketing

Results

In just the first 90 days of the RCN social media program, Brainstorm increased engagement on LinkedIn by 8% (the industry average is 2%), boosted Twitter and LinkedIn followers by over 10%, and increased the average time spent on web relevant web pages by 50%.

Telecom Digital Map Design
Telecom Brochures Design

Services Provided

To achieve the above results, Brainstorm incorporated a strategic mix of targeted services:

  • Social Media Management
  • Short-Form Articles
  • White Papers
  • Infographics
  • Social Listening
  • Off-Line Marketing Support

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Data Storage Corporation

Data Storage Corporation

Challenge

Data Storage Corporation (DSC) is one the nation’s leading managed solutions providers for businesses that run on IBM Power Systems. After recent business acquisitions, DSC needed to re-brand their company, raise brand awareness and drive qualified leads to increase revenue for their cloud solutions division.

Solution

Brainstorm planned and executed an inbound marketing program, delivering highly relevant content to prospects at various stages in the buyers’ journey. The content included articles, guides, white papers, videos and webinars . The campaigns were managed with HubSpot  software and integrated with Salesforce CRM.

Data Storage Corporation

Results

The inbound marketing program proved to be successful in delivering highly qualified and cost-effective leads. In the first quarter of 2017, leads were increased by 200% year-over-year, and the $50k marketing investment resulted in $350k in sales.

Office Furniture Direct

Office Furniture Direct

Office Furniture Direct Desktop

Long Island’s Largest Office Furniture Showroom

When Office Furniture Direct (OFD) decided they needed a next-level agency to support their growing business, they called on Brainstorm. We rebuilt their site from the ground up using Magento CMS and provided PPC, SEO and content marketing services to help grow their online audience.

  • Magento-based Website
  • Search Engine Marketing (SEO)
  • Local Optimization
  • Pay-per-click Marketing (PPC)
  • Blog Writing

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OFD Smartphone

Results

Through the successful management of its SEO and Adwords campaigns, Brainstorm has helped OFD dramatically increase impressions, hits, and overall customer awareness. Consistent A/B testing and Adwords enhancements have increased website conversions by over 300% while lowering the average cost-per-click. OFD has consistently dominated its competition on the web while consolidating its reputation as Long Island’s premier office furniture showroom.

OFD 3up

CA Technologies: Performance Management

CA Technologies: Performance Management

Challenge

Prompted by the success of an earlier dimensional mailer campaign executed by Brainstorm, CA Technologies approached us to develop a new promotion for CA Performance Management. The goal was to show communications service providers (CSPs) how this new tool for monitoring mega-sized networks will not only help offer superior network performance
, but will also drive profitable revenue growth.

CA Marketing Ad Campaign

Solution

Inspired by CA Performance Management’s flexible dashboard, Brainstorm designed a promotional mailer with a car thematic, demonstrating how this tool puts CSPs in the driver’s seat. Support copy detailed how CA Performance Management helps them monitor their entire network and speed problem solving, while also highlighting its revenue-generating possibilities. Included in the mailer was a useful—and thematically tied—high-end premium: an emergency roadside kit to solve troublesome issues when they’re on the go!

Data Storage Mobile

Results

CA shipped the mailer to 350 prospects. Sales teams followed up with each recipient and gained 77 (22%) new prospects that showed an interest in purchasing. Among the interested CSPs was a large telecommunications firm that has long been a key prospect for CA.

  • Concept development
  • Creative direction
  • Promotional item research and acquisition
  • Package design, production, assembly and fulfillment
  • Printing and mailing

Let’s Brainstorm

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