Rules of Engagement:
Using Smarter Content and Marketing Automation
to Boost Sales by 10% in 2019

In this session, you’ll learn:

  • Actionable strategies for implementing a marketing automation program
  • How to use buyer personas to create relevant, attention-grabbing content
  • Powerful ways to leverage SEO, paid search and social media to generate leads
  • Real-world campaign examples from leading B2B brands

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