Lead Nurturing Best Practices to Help Boost Sales

Each year, HubSpot releases its annual State of Inbound Marketing Report.  And, every year, lead generation is listed as the number one challenge facing marketers. Unfortunately, this has caused some marketers to spend too much time and effort generating new leads, and not nearly enough on nurturing their existing leads to make them more sales ready.

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Five Ways to Use Social Media for Lead Generation

By now, virtually every business has boosted its social media presence in order to increase exposure, build a better relationship with customers and to become recognized as a thought leader in their industry. But there’s another benefit to social media that most companies haven’t take advantage of yet: it’s a great tool for lead generation.

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