The tech giants of today – Google, Apple, Microsoft, Facebook – just can’t seem to sit still. As soon as they’ve mastered one niche, they step squarely into another. This is often a good thing, with the end result being more robust, integrated user experiences. But when is enough enough, or rather – too much?
Take, for instance, Google’s recent “Your World” initiative. Your World represents Google’s push into personalized search, with search results that include data from social networks in addition to the standard fare of primarily HTML-based websites. The problem is that the only major social network that currently stands to benefit from the new initiative is Google +, since results from Facebook and Twitter will not appear on the Google search home page. Both Facebook and Twitter, it should be noted, don’t allow Google’s spiders to crawl them deeply and store information from their networks.
The dilemma for Google is that it represents the gold-standard when it comes to quality search results. And quality, for most Google users, has a lot to do with objectivity: we want comprehensive, accurate and unbiased results to our search queries; otherwise, we might as well use Bing or Yahoo. But with Google scrambling to compete with both Facebook and Twitter in the social arena, its Your World initiative strikes many as a bit self-serving, if not downright monopolistic.
In the past, Google had every reason to be fair and impartial in its search findings. But now it’s got a dog in the fight, so to speak, and it will be interesting to see if the company’s foundational motto, “Don’t Do Evil,” can remain intact.
For more information on search engine optimization, contact Brainstorm Studio today.
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