Now that you have a great website, it’s time to promote it!
If you’re like most website owners, you’re looking for visitors, conversions, and ultimately, sales. Maybe you’ve tried search engine optimization (SEO) or even pay-per-click marketing (PPC) – great tools to help you compete with other websites and attract potential clients. But have you noticed that most visitors to your site tend to visit once and leave forever? Have you noticed how difficult it is to build genuine brand loyalty and a community of users who return to your site on a regular basis? If so, it’s probably time to explore social media marketing, and we at Brainstorm Studio know a thing or two about it…
Blogs
Social media marketing often begins with a blog. But not just any blog, filled with self-promotional articles that no one reads. Rather, we work with you to develop high quality, buzz-worthy content that speaks to your specific audience, engaging them in your brand experience and enticing them with targeted offers and promotions.
Facebook and Twitter
Back in the day, almost all internet searches were performed using search engines such as Google and Yahoo, and almost all internet content was distributed via individual websites. But today, internet users rely heavily on Facebook, Twitter and other social networks for both search and content. Facebook now has 500 million users and is published in 70 languages. These new social media behemoths streamline the search process while allowing social networks, rather than mathematical formulas, to help users locate online content.
It’s an exciting new phenomenon, but let’s face it: boring Facebook and Twitter posts are quickly overlooked and forgotten even by regular followers. Just as email users avoid spam in their inbox, social media users avoid profiles and posts that smack of crude salesmanship and that don’t offer value. To help you avoid the pitfalls of social networks, Brainstorm Studio works with you to attract a targeted audience with a genuine interest in your brand, your message, and your specific offering. We’ll help you develop posts that engage this audience with meaningful content that combines news, advice, anecdotes, and targeted promotions.
Reaching the Masses
Once we’ve worked with you to develop effective and compelling content, we’ll help you take it to the masses through a multi-tiered approach targeting a variety of online media tools. We’ll optimize and publish your articles and press releases through a variety of online webzines and news distribution centers. Over time, we’ll help you build a database of trusted outlets that publish and promote your relevant articles and newsworthy stories. We’ll also employ social bookmarking sites (such as: StumbleUpon and Delicious) link building, directories and video sites to help spread your message in a consistent and powerful way.
Measuring Results
To round it all off, Brainstorm Studio will help you quantify and analyze your social media campaign using a variety of measurement and analytics tools. We’ll track the number of leads your website generates, the behavior of your blog, Facebook, and twitter followers, and a host of trends involving conversion rates and ROI statistics. We’ll also track the spread and distribution of your articles, press releases and posts, while providing you with regular reports that summarize your campaign’s success. Most importantly, we’ll use these results to help us improve your social media campaign over time.
Getting Started
There’s no better time than the present! Just give us a call or fill out our website form. We’ll be happy to discuss your specific business goals and how social media marketing can help you achieve them starting today!