You’ve created a company Facebook page. Now what? How do you take that simple page and turn it into a tool for attracting new clients, communicating your brand message, and growing your business? The seven steps below offer clear, manageable and proven strategies for making you company Facebook page a highly successful one.
1) Interact
Don’t make it all about you! If a fan posts a comment to either something you wrote or posts something directly to your wall, respond back. After all, a “fan” is just a Facebook term for a customer or potential customer. If your goal is to get their business, you’ll need to convince them that you are prepared to support your product and provide decent customer service. Responding to their posts, asking for their feedback, and imparting friendly advice can go a long way towards doing that.
2) Post Regularly
If your page isn’t fresh and compelling, chances are your customers won’t come back to it. There are many competing Facebook pages, websites, and blogs out there, and the ones that have that “stickiness” factor are those that offer up-to-date information and timely feedback. When it comes to interacting with fans, make it a daily habit: taking a minutes to offer a timely response or to comment on a fan’s recently posted video is a great way of letting them know you are genuinely interested in who they are.
3) Contests Are A Winner
Giving away a little something is a surefire way to generate buzz, get people engaged, and increase your fan count. And since your fans are already there doing something else, filling out the online contest form really isn’t a big deal. Best of all, Facebook contests are a great way to capture data, including email and physical addresses for re-marketing.
4) Facebook Ads Are Smart, Real Smart
Facebook ads are the epitome of targeted marketing. As a result, your Facebook ad campaign (if handled correctly) can bring you a great return on your investment. Ads can be targeted by city, age, gender, interests, and other minute demographic criteria. You can even target your audience by the pages they like. Facebook ads are one of the fastest ways to build likes and to locate a prime audience for your products and services.
5) Encourage Reviews
If you have a customer who is very pleased with your product or service ask them to post a review for you. Reviews establish credibility with your audience, helping them to realize that the benefits you are offering them go beyond mere marketing speak. If you happen to get a bad review, don’t delete it. Instead, contact the customer and try to rectify the problem. Ask them what you can do to satisfy them, and inform them promptly of your efforts to do so. This will go a long way towards improving your reputation while helping to make yours a better company in the long run.
6) Trick Your Site Out with Cool Apps
Facebook ain’t what it used to be! Back in the day, Facebook pages were all very similar, complete with the same basic features and functionality. But nowadays, Facebook’s framework incorporates multimedia, live feeds, outside applications and more. Don’t let it go to waste! If you have a Twitter or Youtube page, for example, use their apps on your Facebook page. Give your customers engaging content in a variety of formats that best suits your own unique content. Before you know it you’ll have a mini-website on your Facebook page.
7) Measure Your Success
Now that you are following our recommendations, you’ll want to see how valuable they are to your business. To do that, one of the best places to turn is Facebook’s own Insights utility. Facebook Insights helps you measure campaign success by providing very detailed information about follower counts, Likes, comments on posts and more. And best of all, its Free and easy to to use!
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I love your site! :) New one looks good.