Content marketing is the creation and sharing of highly relevant content to attract, engage and capture a clearly defined target audience. So basically, instead of constantly promoting your products and services (as many traditional companies do), you inform, entertain and educate customers and prospects. And, when it comes time for them to make a purchase, chances are they’ll buy from you! The most popular formats of content include: blogs, newsletters, videos, webinars, case studies and white papers.
Category Archives: Online Marketing
Online Marketing Trends for 2012
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The New Year is almost here — time to peak around the corner and see what the future of online marketing has in store. Here are 5 online marketing trends that can positively change your business in the coming year.
Email Marketing Tips for boosting Sales and Customer Loyalty
Email marketing is an essential part of any online marketing program. It’s perfect for new product offerings, loyalty discounts and promotions. And when it’s done correctly, it can help grow sales and build loyalty with your customers. However, you do have a couple of obstacles in your way. Customers and prospects are constantly overloaded with e-mail messages, and they are waiting to hit the delete key, if your messages do not catch their attention and provide value. And, let’s not forget those annoying spam filters. If your emails aren’t designed correctly, they won’t event make it to your subscribers.
5 Reasons to Upgrade Your Website for 2012
As business marketing opportunities expand and evolve, there is at least one trend that remains constant: the company website remains the center of gravity of most businesses’ broader online marketing efforts. Even with the expansion of Facebook, Twitter, and other social media tools, the company website continues to be the go-to spot for clients and prospects looking to gauge what a company does and how well they do it. If your website doesn’t cut it, chances are that visitors to your site will believe your business doesn’t either.
With these concerns in mind, companies with older websites may want to consider an upgrade for 2012. If you’re not sure whether or not this applies to your you, the following considerations may be of help:
7 Must Haves for a Successful Business Facebook Page
You’ve created a company Facebook page. Now what? How do you take that simple page and turn it into a tool for attracting new clients, communicating your brand message, and growing your business? The seven steps below offer clear, manageable and proven strategies for making you company Facebook page a highly successful one.
7 Strategies for Getting Links to Your Site
In the effort to make your awesome website a popular one as well, incoming links are key! Google factors in how many websites are linking towards yours when determining how your site will rank for a given search query. That’s all fine and well, but how do site owners go about getting these magical links? We’ve put together a list of seven relatively easy strategies to help you do just that…
Top Web Trends For 2011 – Part II
This article is the second in our two part series on 2011 web design trends.
6) Creativity will trump trendiness
When it comes to building new websites, the client/designer workflow often follows this pattern: The client calls, saying he wants an amazing new website that stands out from the competition. He cites a few examples of industry competitors he wishes to emulate. The web designer takes these suggestions into consideration, does some additional research, and develops a site proposal filled with "cutting-edge" ideas and technologies culled from other websites. That’s all fine and well, but what often gets left out is actual creativity – the very thing the client was looking for in the first place! And what is actual creativity, you might ask? In truth, it’s tough to define since it doesn’t follow a pre-established pattern. Nevertheless, we know it when we see it: an original illustration in place of clip art, a unique page layout that facilitates usability, web copy that doesn’t read like it was produced by marketing robots. In 2011, as the internet becomes saturated with ever more trendy websites, expect originality to make a comeback.
- www.starbuckscoffeeathome.com
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Why Your Website Isn’t Generating Leads
Your business is like a shark – if it doesn’t move forward it dies. Moving forward means growth, increased sales, and the opening or expansion of markets. But to do this, you need leads – qualified leads. As with most businesses nowadays, your website is probably the best tools for generating these leads. The question is, “Is it working?” More specifically, “Is it converting visitors into qualified leads?” If not, the six pointers below could help make it happen:
The 5 Biggest Benefits of Blogging
Blogging is no longer just a forum for expressing random opinions. It is now a crucial component of any well-developed internet marketing plan. For a minute fraction of traditional publicity costs, blogs offer multiple advantages that can help businesses better position themselves to grow their business. Below are the five BIGGEST benefits of blogging:
Top Web Trends For 2011 – Part 1
This article is the first in our two part series on Top Web Trends for 2011.
1) We will be Creating “Web Experiences”
Clients today aren’t in the market for websites alone. They also wants blogs, social media, internet marketing, multimedia, and more. Nevertheless, the question, “How much does a website cost?” is still heard daily by many web designers and developers. As the masses become more familiar with web 2.0 and 3.0 technologies, the outdated paradigm of the standalone website will go the way of alchemy, the geocentric universe, and corporate rock. We think 2011 is the year it will happen.
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