You’ve created a company Facebook page. Now what? How do you take that simple page and turn it into a tool for attracting new clients, communicating your brand message, and growing your business? The seven steps below offer clear, manageable and proven strategies for making you company Facebook page a highly successful one.
In the effort to make your awesome website a popular one as well, incoming links are key! Google factors in how many websites are linking towards yours when determining how your site will rank for a given search query. That’s all fine and well, but how do site owners go about getting these magical links? We’ve put together a list of seven relatively easy strategies to help you do just that…
For the South Bellmore Veterinary Group, Brainstorm developed a WordPress-based site that could be easily managed by the company’s owners and staff. The project also included original photography, basic search engine optimization, a jQuery homepage slideshow, and the development of a sister site for the North Shore Animal Hospital.
New York Appellate Attorney, Stephen N. Preziosi, came to Brainstorm Studio looking to redesign his website, NewYorkAppellateLawyer.com, and to develop a Content Management System that would allow his staff to edit the website’s content. In addition, Brainstorm was tasked with extracting hundreds of articles from the previous website build and integrating them into the new site. Brainstorm chose WordPress for the site’s CMS framework, citing its SEO value and ease of management. Among the site’s many unique features is a customized, dropdown/flyout menu in the left navigation bar which the client can control through a drag and drop interface.
Premiere Long Island construction firm, Casella Construction, came to Brainstorm looking to develop an eye-ctaching site that would highlight the many impressive construction projects in its portfolio. Starting with hundreds of raw .jpg files, Brainstorm distilled the portfolio down to 4 principle categories and optimized the best images for display on the site. The website has since become a key sales and marketing tool for Casella.
For long-standing client, Blackstone Steakhouse, Brainstorm shot all new photography, created a compelling Flash intro, and formatted the extensive Blackstone menu for the web. The website forms part of Blackstone’s larger online and print marketing strategy, which includes regular eblasts, high-end print advertising, social media, and networked digital signage
For the Monroe College website, Brainstorm Studio and agency partner, Lobo and Petrocine, created a cutting edge, content-rich website designed to communicate with a broad cross-section of students and college applicants. Among the site’s highlights is an interactive “See Yourself” microsite developed using state-of-the-art jQuery.
Brainstorm Studio developed the new Coastal Environmental Group website in close cooperation with agency partner, Lobo and Petrocine. The website presents a wide range of services in the Remediation, Construction, and Energy Technology categories. Key features include an extensive project portfolio and a CMS-based newsletter currently managed by the Coastal marketing staff.
This article is the second in our two part series on 2011 web design trends.
When it comes to building new websites, the client/designer workflow often follows this pattern: The client calls, saying he wants an amazing new website that stands out from the competition. He cites a few examples of industry competitors he wishes to emulate. The web designer takes these suggestions into consideration, does some additional research, and develops a site proposal filled with "cutting-edge" ideas and technologies culled from other websites. That’s all fine and well, but what often gets left out is actual creativity – the very thing the client was looking for in the first place! And what is actual creativity, you might ask? In truth, it’s tough to define since it doesn’t follow a pre-established pattern. Nevertheless, we know it when we see it: an original illustration in place of clip art, a unique page layout that facilitates usability, web copy that doesn’t read like it was produced by marketing robots. In 2011, as the internet becomes saturated with ever more trendy websites, expect originality to make a comeback.
- www.starbuckscoffeeathome.com
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Your business is like a shark – if it doesn’t move forward it dies. Moving forward means growth, increased sales, and the opening or expansion of markets. But to do this, you need leads – qualified leads. As with most businesses nowadays, your website is probably the best tools for generating these leads. The question is, “Is it working?” More specifically, “Is it converting visitors into qualified leads?” If not, the six pointers below could help make it happen:
