Are you looking to grow your Facebook community? Interesting and engaging
content is what it takes to gain loyal fans and customers. But, it can
sometimes be a challenge to come up with relevant and creative posts. So
here’s a list of ideas that will help keep your fans engaged and your
content spreading like wildfire!
One of the all-time biggest complaints from website visitors is outdated content. No one wants to visit a “News” page and see the most recent post was from 3 years ago. So you’ll be happy to know that websites have gotten a lot easier to update through the use of Content Management Systems. A CMS allows non-technical people to easily design, manage and publish a website – without any complex programming or knowledge of HTML. Currently, the most popular content management systems are: WordPress, Drupal & Joomla.
Content marketing is the creation and sharing of highly relevant content to attract, engage and capture a clearly defined target audience. So basically, instead of constantly promoting your products and services (as many traditional companies do), you inform, entertain and educate customers and prospects. And, when it comes time for them to make a purchase, chances are they’ll buy from you! The most popular formats of content include: blogs, newsletters, videos, webinars, case studies and white papers.
The tech giants of today – Google, Apple, Microsoft, Facebook – just can’t seem to sit still. As soon as they’ve mastered one niche, they step squarely into another. This is often a good thing, with the end result being more robust, integrated user experiences. But when is enough enough, or rather – too much?
If you’re like most restaurants, you’re probably advertised with print ads, loyalty programs, maybe you’ve even sponsored a local sports team. But restaurant marketing is evolving with technology, with a big push towards social media. It’s one thing to have a Facebook page with a status updates and photos – it’s another to have a social media strategy that yields measurable results. Restaurants that are using social media correctly are acquiring new customers and increasing guest frequency at a fraction of the cost of traditional advertising.
The New Year is almost here — time to peak around the corner and see what the future of online marketing has in store. Here are 5 online marketing trends that can positively change your business in the coming year.
Email marketing is an essential part of any online marketing program. It’s perfect for new product offerings, loyalty discounts and promotions. And when it’s done correctly, it can help grow sales and build loyalty with your customers. However, you do have a couple of obstacles in your way. Customers and prospects are constantly overloaded with e-mail messages, and they are waiting to hit the delete key, if your messages do not catch their attention and provide value. And, let’s not forget those annoying spam filters. If your emails aren’t designed correctly, they won’t event make it to your subscribers.
As business marketing opportunities expand and evolve, there is at least one trend that remains constant: the company website remains the center of gravity of most businesses’ broader online marketing efforts. Even with the expansion of Facebook, Twitter, and other social media tools, the company website continues to be the go-to spot for clients and prospects looking to gauge what a company does and how well they do it. If your website doesn’t cut it, chances are that visitors to your site will believe your business doesn’t either.
With these concerns in mind, companies with older websites may want to consider an upgrade for 2012. If you’re not sure whether or not this applies to your you, the following considerations may be of help:
You’ve created a company Facebook page. Now what? How do you take that simple page and turn it into a tool for attracting new clients, communicating your brand message, and growing your business? The seven steps below offer clear, manageable and proven strategies for making you company Facebook page a highly successful one.
In the effort to make your awesome website a popular one as well, incoming links are key! Google factors in how many websites are linking towards yours when determining how your site will rank for a given search query. That’s all fine and well, but how do site owners go about getting these magical links? We’ve put together a list of seven relatively easy strategies to help you do just that…
